Superhuman Flashcards
What is the product context ?
Created to promote 2020 Paralympic’s
Produced by channel 4
Explores sacrifices made by the athletes
What is the soundtrack used ?
So you want to be a boxer - bugsy malone
Communicates struggles of disabled athletes while maintaining a positive feel
Sound effects - groans,grunts emphasis battle
What are the technical codes and editing used ?
Close - up shots of expressions - engage audience ( Ellie simmonds cutting between establishing shot showing her alone at the pool to a close up of her putting her goggles on)
Slow motion is used on the cycling track crash combined with muting the sound for a more dramatic effect.
What is significant about the happy birthday scene ?
Athlete is singing happy birthday to daughter over face time whilst training on the bike
This reinforces the clash between sport and family
Athletes are real people
Apply Levi - Strauss theory ?
Binary opposites
Gruelling training VS celebrating images of success
Audience view of a Paralympian VS athletes view
Athletes VS injury
Olympic Games VS Covid
Apply Stuart hall’s representation theory ?
Meanings are communicated through signs - struggle expression is easily understood
Stereotypes occur when there are inequalities of power
Apply David Gauntlets theory of identity ?
Allows disabled people to be presented positively in the media
Offers audiences a more diverse and inclusive range of identities and broadens general understanding
Who is the target audience ?
Channel 4 viewers - age 16-34
Fans of sport
Those who support inclusivity
Members of channel 4
What is an example of an uncomfortable shot ?
The extreme close up shots of the blister being popped
What is the selling point ?
There is no voice overs from athletes but there stories are told
Attempt to show that they live a realistic ‘normal’ life
How many views did the advert get ?
20 million
What is significant about the statement ‘to be a paralympian there has to be something wrong with u’
This is to be seen in a positive way and that being a paralympian is something to be proud of
