Tide Flashcards
What is a soft sell? How is it evident in Tide?
- Soft sell sells a lifestyle associated with the product to audiences
- Use of comic strip of women taking washing down, use of Typography with 3 paragraphs describing Tides qualities and effects on audiences wash
What is a hard sell? How is it evident in Tide?
- A hard sell gives vital info to audiences about product
- This is evident through the use of the three aspects of Tide on the wash, giving details about it being better than ‘other suds’
How is demonstrative action evident in Tide?
- Shows how the product is used/demonstrating
- Use of comic strip of women doing the washing
What advertising codes are evident in Tide?
visual codes with bright colours
expression extremely happy
hyperbole
DMOA
demonstrative action
endorsement
What is endorsement as an advertising technique? How is it evident in Tide?
-Endorsement refers to popular figures/characters endorsing the product to audiences
- Use of comic strip of women getting clothing down from washing line, endorsement from the target audience
How is Stuart Halls stereotyping evident in Tide?
How are Van Zoonens ideas evident in Tide?
What did Gauntlett say about advertising?
How does gauntlets idea bout advertising apply to Tide?
What are the demographics for Tide?
What are pyschographics for Tide?
What intertextual references are evident in Tide?
What audiences would have a dominant hegemonic reception of Tide (Hall)
What audiences would have a negotiated reception of Tide? (Hall)
What audiences would have an oppositional reading of Tide? (Hall)
How is the repetition advertising technique evident in Tide?
How is direct mode of address evident in Tide?
What contexts influence the representation of Gender in Tide?
