The Mirror Flashcards
Who owns the Mirror and the newspaper’s political leaning?
The Mirror is left leaning, and is owned by the conglomerate Reach Plc
Reach Plc is a horizontally integrated conglomerate, how is this positive in terms of industry?
It means Reach Plc maintains its position as the leader in the market, buying out the competition meaning the conglomerate has a large amount of power
What caused newspaper companies such as The Mirror to diversify?
Since 2000, the physical sales of newspapers has gone down by half as audiences demand/engagement with physical news decreased. As a result of this Newspaper companies, began to diversify moving onto social media/websites etc.
What are the positives impacts of media diversification on production?
Costs less to create digital content than physical, produce faster
How does the Mirror link to Hesmondhalgh?
- Links to how conglomerates move across different platforms and industries which maximizes audiences, integrated, Reach Plc as a conglomerate maximise audience minimise risk, through owning newspapers in many markets
- Idea of the biggest corporations moving across digital platforms
How does the Mirror link to Curran and Seaton?
Links to Curran and Seaton, as the Mirror releases a large concentration of content of news online linking to creativity being inhibited, as it can have repetitive formats and types of stories featured
How are binary opposition’s used to represent BJ/Conservative party negatively? (double page spread)
- Use of the binary opp created between Wide shot of doctors operating on a patient v a stain on out great nation
- what media language in this binary opp represents conservatives negatively?
What are the positives impacts of media diversification on distribution?
- allows to move across multiple platforms online easily, accessible to many different audiences and can specialise content to each platform
What are the positives impacts of media diversification on circulation?
- Audiences can partially become circulators, as they share and spread media and content online
How does the main image and front page of Boris construct a negative rep?
- Use of close up emphasises performance of his head tilted slightly downwards smiling constructing villianous rep, costuming in a suit is valuable to reinforcing rep of Us v Them narrative, and use of large typography ‘no shame’ further reinforcing him as negative
What makes digital content different to physical news content?
- Lower prices for production, allowing for a higher concentration to be produced at a faster speed
- Content types can be tailored to different audiences on each platform, such as YT mirror content in video format and content made on Instagram tailored to those audiences
- appeal to specialised audiences
Why would the Mirror move to digital platforms?
- The Mirror would move across industries to these platforms to take advantage of the growing relevance and popularity of social media over traditional media, allowing for larger audience reach and profit
How does The Mirror moving to digital industries minimise risk?
- Allows producers to tailor posts based on audience patterns, to appeal to the most audiences on these platforms, as they can choose how content is formatted to appeal to the fractured audiences on each platform
How is the Mirror operating across digital platforms maximising profit, how does it create revenue?
- This maximises profit as it allows the Mirror to appeal to a wide range of audiences across platforms for a low price, saving money while increasing as the content has a large reach
How is The Mirror horizontally integrated?
Reach Plc owns multiple newspaper companies (Mirror, Star, Express)
What are the advantages of Horizontal Integration for the Mirror?
- saves money as it no longer needs to promote/advertise or concern itself with drawing audience attention as much to counteract conpetition
- makes more money as it increases audience reach, as the conglomerate can own magazines that appeal to a wide range of audiences (eg. both left and right)
What are disadvantages if horizontal integration?
- If a conglomerate becomes too big, it can use its power negatively, it’s biases and influence over a wide range of magazines
- reduces a wide range of opinions
How are binary oppositions used in the front page of The Mirror?
- image of Keir Starmer speaking v Boris silent head tilted downwards - valuable to constructing idea of Keir actively speaking having input, in political debate while Boris remains silent, valuable to negative construction of Conservatives, paired with use of Keir speaking for public “the British public”
Why is the use of “A stain on our great nation” valuable?
- Use of construction of Us v Them narrative, as The Mirror positions itself speaking for British public as an opinion leader
