Tide Flashcards
1
Q
What is Tide? and when?
A
Laundry detergent designed for heavy- duty machine cleaning in 1946.
2
Q
Who created Tide?
A
Multinational consumer goods corporation, Procter and Gamble.
3
Q
What was Tide’s ideology?
A
Be the brand leader on the market, but also present a stereotypical representation of femininity, where women stayed at home and did domestic duties, striving for perfection.
4
Q
Why did Tide rise in popularity?
A
After the WW2, employment rates increased. Meaning people were earning more money than they had previously, leading to increase in disposable income.
