Industry Terminology Flashcards

1
Q

Ownership

A

A large organisation that has interests spanning across a number of different businesses or industries.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Vertical integration

A

A process whereby one company acquires another involved at a different level of the industry. The media institution will operate under separate subsidiaries and production is passed down a chain of command.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Horizontal integration

A

A media company’s ownership of several businesses of the same value. A media company can own film production companies, record labels, television studios etc

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Diversification

A

The process of a company enlarging or varying its range of products or field of operation.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Global production

A

A film production that is globally appealing.

Will have a genuine fan base in multiple countries across the globe

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Distribution

A

Distribution can be described as the link between the producer and the audience.

It refers to all strategies used in the release, marketing and promotion of a film.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Circulation

A

The term refers to the number of copies of any given product, in this case film, which are put into distribution.

Uploads, screenings, DVD’s, Blu-Ray, streaming, film festivals etc.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Digital convergence

A

The process through which different media industries and forms merge with one another or move closer together.

This is mainly facilitated by digital technologies

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Regulation

A

It is the act of controlling, directing and managing an activity.

Usually, the ruling is controlled by a higher authority

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Viral marketing

A

a method of marketing whereby consumers are encouraged to share information about a product or service

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Synergy

A

The interaction or cooperation of two or more organisations who work together to increase their revenue respectfully.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly