Industry Terminology

Question 1

Ownership

Answer 1

A large organisation that has interests spanning across a number of different businesses or industries.

Question 2

Vertical integration

Answer 2

A process whereby one company acquires another involved at a different level of the industry. The media institution will operate under separate subsidiaries and production is passed down a chain of command.

Question 3

Horizontal integration

Answer 3

A media company’s ownership of several businesses of the same value. A media company can own film production companies, record labels, television studios etc

Question 4

Diversification

Answer 4

The process of a company enlarging or varying its range of products or field of operation.

Question 5

Global production

Answer 5

A film production that is globally appealing.

Will have a genuine fan base in multiple countries across the globe

Question 6

Distribution

Answer 6

Distribution can be described as the link between the producer and the audience.

It refers to all strategies used in the release, marketing and promotion of a film.

Question 7

Circulation

Answer 7

The term refers to the number of copies of any given product, in this case film, which are put into distribution.

Uploads, screenings, DVD’s, Blu-Ray, streaming, film festivals etc.

Question 8

Digital convergence

Answer 8

The process through which different media industries and forms merge with one another or move closer together.

This is mainly facilitated by digital technologies

Question 9

Regulation

Answer 9

It is the act of controlling, directing and managing an activity.

Usually, the ruling is controlled by a higher authority

Question 10

Viral marketing

Answer 10

a method of marketing whereby consumers are encouraged to share information about a product or service

Question 11

Synergy

Answer 11

The interaction or cooperation of two or more organisations who work together to increase their revenue respectfully.