Tide Flashcards
Stuart hall- theory of representation
The images of domesticity including the two women hanging out the laundry despite its comic strip visual construction the scenario familiar to the audience of their own lives
David gauntlets theory of identity
the exploration of how audiences are able to identify themselves and establish their role in society through the power of media
Van zoonens feminist theory
explores how femininity is a construction that has evolved and transformed massively throughout the media over several decades and now offers more positive constructions, tide contradicts this by representing women in traditional roles and the text using sexist language
Bell hooks
the main focus exploring female races learning to conform with one another she states that women of color must learn to confront their interest of white supremacist beliefs which could lead to anger at one another instead of at the oppressors.
Dress code- hair
The dress code of the main character has a typical 1950s hairstyle waves and curls, this was made popular by the film stars such as Veronica lake, Betty Grable, and Rita Hayworth, the fashion of short hair for women was considered practical as well as less hazardous, women with long hair got caught when working with mashinery
Stereotypical and outdated representations of women
The heading of the text has negative connotations as it labels women as “weak” and “submissive” the facial expression and gesture reinforced this ideology by suggesting that it is the first product women have ever been open to
What is Tide?
The original tide was designed as a laundry detergent introduced in 1946
