Industry Terms

Question 1

Synergy

Answer 1

The interaction or cooperation of two or more organisations who work together to increase their revenue respectfully.

Question 2

Viral Marketing

Answer 2

a method of marketing whereby consumers are encouraged to share information about a product or service

Question 3

Regulation

Answer 3

It is the act of controlling, directing and managing an activity.

Usually, the ruling is controlled by a higher authority

Question 4

Digital Convergence

Answer 4

The process through which different media industries and forms merge with one another or move closer together.

Question 5

Circulation

Answer 5

The term refers to the number of copies of any given product, in this case film, which are put into distribution.

Uploads, screenings, DVD’s, Blu-Ray, streaming, film festivals etc.

Question 6

Distribution

Answer 6

Distribution can be described as the link between the producer and the audience.

It refers to all strategies used in the release, marketing and promotion of a film.

Question 7

Global Production

Answer 7

A film production that is globally appealing.

Will have a genuine fan base in multiple countries across the globe

Question 8

Diversification

Answer 8

The process of a company enlarging or varying its range of products or field of operation.

Question 9

Horizontal Integration

Answer 9

A media company’s ownership of several businesses of the same value. A media company can own film production companies, record labels, television studios etc.

Question 10

Vertical Integration

Answer 10

A process whereby one company acquires another involved at a different level of the industry. The media institution will operate under separate subsidiaries and production is passed down a chain of command.

Question 11

Ownership

Answer 11

A large organisation that has interests spanning across a number of different businesses or industries.