This Girl Can Flashcards
Who is the campaign developed and funded by?
funded by the national lottery
developed by sport england
Effect of this?
-no commercial impact
How many less women than men participated in sports?
two million fewer 14-40 year old women than men partake in sport regularly
How many women have been inspired by the campaign and are now exercising?
1.6 million
Role of the cover star?
. ordinary woman- no star appeal
. mid shot
Link to Propp’s character theory?
The dominance of this image suggests she is
the protagonist of this narrative, the ‘hero’
What is the cover line known as?
mantra
negative -> positive
Fox?
young, beautiful lady
Significance of ‘girl’?
“girl” can be thought of as having some negative
connotations – “throw like a girl” is a common
simile used to mock someone who cannot
throw. It plays on the stereotype that girls
can’t do sport. Perhaps then this statement
is in response to that idea, “This Girl Can”.