Quality street Flashcards
When was the advert made?
1956
Aims of the advert?
society was in a post-rationing period
where luxuries were once again becoming
an acceptable part of grocery shopping.
Difference from the 1930s?
only the wealthy could afford
chocolate boxes but the creator Harold
Mackintosh aimed to sell them at a more
reasonable cost to appeal to working families.
Historical context?
The advert was inspired by the regency era which was a time of luxury
- Major Quality and Miss sweetly
Social context?
The Conservative Party’s 1951 election campaign
was spearheaded by the slogan “Set the People Free”, and this supported drastic change as entertainment and arts became more accessible and affordable for everyone
Effect of the positioning of the gold frame?
like a halo
Role of Miss Sweetly and Major Quality?
-intertextuality
- key part of brand identity since 1936
Role of class?
The item that brings all these classes
together is the product in the centre of the image.
Representation of age?
This advert is purposely for the young to
middle aged adults (25–40), and the target
audience could see themselves in the
characters in the main section of the advert.
