Third Quiz Flashcards
Aristotle’s 3 criteria for persuasion
ethos,logos,pathos
Ethos
ethical dimension - belongs to speaker
Credibility is comprised of CHARACTER and COMPETENCE
Pathos
emotional dimension - belongs to listener
Logos
Logical dimension - belongs to message
Deductive reasoning
General to Specific
Ex: all men are mortal, Socrates is a man, Socrates is mortal
Inductive reasoning
Specific to General
Law of Noncontradiction
A cannot be A and not-A at the same time, in the same context
Monroe’s motivated sequence
Attention Need Satisfaction Visualization Action
Question of Policy
Motivate to immediate action or passive agreement
3 expectations that must be satisfied in a Policy speech
Need, Plan, Practicality
Question of Value
Change or reinforce belief
- must appeal to recognizable standard: constitution or declaration
Question of Fact
Convince audience of the truth
-speaker must be partisan, truth must be nonabsolute
4 Ways we persuade
Credibility, Emotional Appeal, Evidence, Reasoning