Final Flashcards
Aristotle’s 3 criteria for persuasion
ethos,logos,pathos
Ethos
ethical dimension - belongs to speaker
Credibility is comprised of CHARACTER and COMPETENCE
Pathos
emotional dimension - belongs to listener
Logos
Logical dimension - belongs to message
Deductive reasoning
General to Specific
Ex: all men are mortal, Socrates is a man, Socrates is mortal
Inductive reasoning
Specific to General
Law of Noncontradiction
A cannot be A and not-A at the same time, in the same context
Monroe’s motivated sequence
Attention Need Satisfaction Visualization Action
Question of Policy
Motivate to immediate action or passive agreement
3 expectations that must be satisfied in a Policy speech
Need, Plan, Practicality
Question of Value
Change or reinforce belief
- must appeal to recognizable standard: constitution or declaration
Question of Fact
Convince audience of the truth
-speaker must be partisan, truth must be nonabsolute
4 Ways we persuade
Credibility, Emotional Appeal, Evidence, Reasoning
4 P’s of a good intro
Pique interest, point to topic, pave the way, preview the points
Ways to pique interest in intro?
Ask question Joke Stat Story Quote Drama
What does “paving the way” in an intro mean?
Establishing credibility and rapport (connection - don’t read notes)
The 3 S’s of a good conclusion
Signal the end
Summarize points
Stop in style
How can you signal the end in a conclusion
“in conclusion”
Each points needs ___
a story, quote and stat
Name some bad postures
ten hut, flesh wound, fig leaf, death grip, happy pockets