THINKING MAGAZINE - Chapter 15 Flashcards
Activity that provides special incentives to bring about immediate action from consumers, distributors, and an organization’s sales force
Sales Promotion
Activity promoting extra brand sales by offering the consumer an incentive over and above the product’s inherent benefits
Consumer Promotion
Price-saving incentive offered t consumers by manufacturers and retailers to stimulate purchase of a specified
Coupon
The number of coupons returned to an organization expressed as a percentage of the total number of coupons in distribution for a particular coupon offer
Redemption Rate
A free product distributed to potential users either in a small trail size or its regular size
Free sample
A promotion designed to create short term excitement about a product
Contest
A type of contest in which large prizes, such as cash,cars,homes,and vacation, are given away to randomly selected participants
Sweepstakes
Promotion vehicle that includes a number of predetermined, pre-seeded winning tickets in the overall, fixed universe of tickets. Packages containing winning certificates are redeemed for prizes
Game
Predetermined amount of money returned directly to the consumer by the manufacturer after the purchase has been made
Cash Refund
An item offered for free or at a bargain price to customers who buy another specific item or make a minimum purchase
Premium
Offers the consumer a small bonus, such as points or “play money,’ when they make a purchase; the bonus accumulates with each new purchase
Loyalty program
A temporary price reduction designed to encourage larger purchases by distributors
A Trade Allowance
Discount offered by a manufacturer to a distributor who performs a promotional function on the manufacturer’s behalf
Performance Allowance
An incentive offered to a distributor by a manufacturer to encourage a special purchase or to secure additional merchandising support
Dealer Premium
Self-contained, custom-designed merchandising units that either temporarily or permanently display a manufacturer’s product
Dealer-Display material