Thinking Globally Flashcards
What is cultural globalization?
The emergence of new ideas, values and norms
What is culture?
Culture is a fluid system that exists in interaction, not places
What are the theories of global culture?
Cultural homogenization, Cultural heterogenization, Cultural hybridization
What is Cultural homogenization?
Focus on global cultural convergence– highlight the rise of world beat, world cuisines, world tourism, uniform consumption patterns and cosmopolitanism
What is the main argument of cultural homogenization?
Accelerating globalization (in the form of global media, information systems huge multinational organizations) is eroding local cultures and traditions– everywhere is becoming similar
What is Cultural Differentialism?
Focus on continued cultural difference– highlight local cultural autonomy, cultural resistance to homogenization, cultural clashes and polarization
What is the main argument of Cultural Differentialism?
Globalization brings culture into contact and proximity through global media and migration– creates friction and conflict
What is cultural hybridization?
Stresses new and constantly evolving forms and identities produced by transnational processes – a cultural element blends into another culture by modifying the element to fit cultural norms