Thinking and Problem solving Flashcards

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1
Q

Thinking

A

Thinking or cognition refers to a process that involves knowing, understanding, remembering and communicating.

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2
Q

orgainzation in thinking - step 1 - concepts

A

mental grouping of similar objects, events, ideas, or people. There are a variety of chairs, but their common feature define the concept of chair

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3
Q

organization in thinking - step 2 schema

A

the list of feature of a concept ( the characteristics that make the item what it is) i.e for a chair seat back and legs/base

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4
Q

organization in thinking - step 3 - prototype

A

the typical or best example of the concept that demonstrates the schema ( list of characteristics)

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5
Q

Algorithms

A

Methodical, logical rule or procedure that guarantees solving a particular problem.

Algorithms exhaust all possibilities before arriving at a solution. They take a long time. Computers use algorithms.
Let’s say you wanted to find oatmeal at the grocery store…using an algorithm, you would search every aisle until you found the oatmeal.

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6
Q

Heuristics

A

Are simple thinking strategies that often allows us to make judgments and solve problems efficiently.

they enhance the likelihood of success, but cannot assure it
Speedier but more error-prone than algorithms.
Finding the oatmeal…using a heuristic you would read the signs at the end of the aisles, look for cereal & look in that aisle 1st

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7
Q

using & Misusing Heuristics

A

Two kinds of heuristics have been identified by cognitive psychologists. Representative and availability heuristics. While heuristics often help us solve problems, they can also bias our judgment.

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8
Q

Representativeness Heuristics

A

Judging the likelihood of things or objects in terms of how well they seem to represent, or match a particular prototype….it allows people to make quick judgments.
If you were to meet a man, dressed in dress slacks and a sweater, who is small in stature, wears glasses, is soft-spoken and somewhat shy and were then asked if this man were a librarian or a construction worker…what would you say?

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9
Q

Availability Heuristics

A

Cognitive shortcut in which the probability of an event is determined by how easily the event can be brought to mind. You choose the alternative that is most mentally “available”.
People are usually more afraid of dying in a plane crash than in an auto accident, despite contrary evidence…the reason is that plane crashes receive much more publicity, so are more readily brought to mind

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10
Q

Insight

A

Involves sudden novel realization of a solution to a problem.
Based on prior experience and initial trial-and-error to gain insight.

Brain imaging and EEG studies suggest that when an insight strikes (“Aha” experience) it activates the right temporal cortex (Jung-Beeman, 2004). The time between not knowing the solution to knowing it is 0.3 seconds.

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11
Q

Obstacles to Problem Solving

A

Sometimes our thinking can get in our way of solving problems.

Fixation: Inability to see a problem from a fresh perspective. Impediment to problem solving.

There are 2 types.

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12
Q

Mental Set

A

Tendency for old patterns of problem solving to persist and make it impossible for us to see new ways to solve the problem.

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13
Q

Functional Fixedness

A

Tendency to think of only the familiar or typical functions for objects.

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14
Q

Confirmation Bias:

A

A tendency to search for information that confirms a personal bias.

We seek evidence to support ideas and tend to dismiss evidence that is contrary to our way of thinking – sometimes we consciously seek this evidence, other times its subconscious.

You are seeking evidence, and you only see evidence that supports your bias (consciously ignore or don’t even see contradicting evidence).

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15
Q

Belief Bias:

A

Belief Bias: The tendency for one’s preexisting beliefs to distort logical reasoning sometimes by making invalid conclusions.

Your belief alters the way you make conclusions, either accepting illogical conclusions because it matches your belief or rejecting logical conclusions because it contradicts your belief.

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16
Q

Belief Perseverance:

A

Belief Perseverance: Our tendency to cling to our beliefs in the face of contrary evidence.

Contradicting evidence is obvious, and you even acknowledge it, but you still stick to your original belief.

17
Q

Overconfidence -

A

a tendency to overestimate the accuracy of one’s beliefs and judgments.
while it poses some problems for making decisions is actually associated with happiness and making tough decisions easier as thinking everything will work out in the end can keep us from worrying.
Think of the last time you made a goal – you said you would complete by a certain date, how long did it actually take you (think of a recent school project maybe).

18
Q

Exaggerated Fear

A

Opposed to overconfidence is our tendency for exaggerated fear about how things may happen. Such fears may be ill-founded.
Think of our responses after major tragedy… i.e. Air travel after 9/11 declined due to fear

19
Q

Framing

A

it not about what you say but the way you said it
ex- A salesperson promoting a product would much rather claim ‘85% of customers were satisfied with the product’ than admit ‘15% of customers were dissatisfied

the process of defining the context or issues surrounding a question, problem, or event in a way that serves to influence how the context or issues are perceived and evaluated

How an issue is presented can significantly affect decisions and judgments.
Presenting (or framing) the exact same issue in two different ways can produce two very different results…the more positive you make it sound, the more people will respond to it.
What is the best way to market ground beef — as 25% fat or 75% lean?
A surgery – 90% success or 10% failure

20
Q

How is Framing Different from Priming?

A

Framing is how you present the information (or ask the question) itself to alter responses.
Priming is presenting a stimulus that alters the way they respond to the information (or question) that comes after that stimulus.