Thinking (8) Flashcards
Cognition
The mental activity that includes thinking and the understandings that result from thinking.
Thinking
Knowledge about the world is stored in the brain in representations, and thinking is the mental manipulation of these representations.
Analogical representations
Mental representations that have some of the physical characteristics of objects; they are analogous to the objects.
Symbolic representations
Abstract mental representations that do not correspond to the physical features of objects or ideas.
Concept
A category, or class, of related items; it consists of mental representations of those items.
Prototype model
A way of thinking about concepts: within each category, there is a best example – a prototype – for that category.
Exemplar model
A way of thinking about concepts: all members of a category are examples (exemplars); together, they form the concept and determine category membership.
The exemplar model assumes that, through experience, people form fuzzy representations of a concept because there is no single represation of any concept. And the exemplar model accounts for the observation that some category members are more prototypical than others.
Stereotypes
Cognitive schemas that allow for easy, fast processing of information about people based on their membership in certain groups.
E.g. gender roles, a type of schema that operates at the unconscious level.
Script
A schema that direct behaviour over time within a situation. Dictate appropriate behaviours and the sequence in which they are likely to occur. What is viewed as appropriate is shaped by culture.
These are likely to affect children’s behaviour when they are older. Have adaptive element, because they usually work well, they minimise the amounts of attention required to navigate familiar environments.
Decision making
Attempting to select the best alternative from among several options. Usually, we identify important criteria and determine how well each alternative satisfied these criteria.
Problem solving
Finding a way around an obstacle to reach a goal.
Heuristics
Shortcuts (rules of thumb or informal guidelines) used to reduce the amount of thinking that is needed to make decisions. Often occurs unconsciously. Useful partly because it requires minimal cognitive resources and allows us to focus our attention on other things – adaptive.
Can result in biases, which may lead to errors, faulty decisions, etc.
Anchoring
The tendency, in making judgements, to rely on the first piece of information encountered or information that comes most quickly to mind.
Framing
In decision making, the tendency to emphasise the potential losses or potential gains from at least one alternative. Research indicates that people may way losses and gains differently, placing emphasis on the costs – loss aversion.
Availability heuristic
Making a decision based on the answer that most easily comes to mind.