Theory of Planned behaviour

Question 1

5 stages

Answer 1

• Behavioural attitude
• Subjective norms
• Percieved behavioural control
• Intention
• Behaviour

Question 2

Behavioural attitude

Answer 2

Is a positive or negative evaluation of the behaviour, combined with a belief about the outcome of the behaviour

Question 3

Subjective norms

Answer 3

The perceptions of what others think/do and whether we want to conform or not to those norms i.e. whether we want to be like the group or not

Question 4

Percieved behavioural control (most important of 3)

Answer 4

How much the person believes they can control their behaviour. Influenced by their assessment of internal factors - such as their skills, drive, willpower and external factors such as education, support from others and past experiences

Question 5

Intention

Answer 5

The attitudes, subjective norms and percieved control will impact the behavioural intention to change

You make a decision to change

Question 6

Behavioural

Answer 6

The behaviour change will happen if the intention to change is in place

You act on your intention

Question 7

Changing behavioural intentions (link to addiction)

Answer 7

Many campaigns try to include a focus on changing attitudes of the target audience towards the drug identified. For example, trying to demonstrate that taking the drug is incompatible with the individuals other goals

Question 8

Changing subjective norms (link to addiction)

Answer 8

Anti-drugs/smoking campaigns often try to correct misperceptios in terms of level of drug taking/smoking amongst teens. This means that those trying to reduce smoking addiction can try to correct these kinds of subjective norms and give people accurate information

Question 9

Changing percieved behavioural control (link to addiction)

Answer 9

Godin - found that one of the most important predictors of actual smoking behaviour was PBC. This suggests that strategies to help people break smoking addiction should focus on developing willpower and informing individuals of the effort that will be required to stop. Thus they will have percieved control and be able to break the habit

Question 10

Increasing self-efficacy (link to addiction)

Answer 10

Self-efficacy is an important factor in predicting their ability to change and their behaviour and give up an addiction. This means that increasing an individuals self efficacy, by encouraging their belief in their own ability to abstain from their addictive behaviour should be an important part of any treatment plan

Question 11

AO3 of TPB

Answer 11

• Research support - Haggar
• Correlational research - cannot establish cause and effect
• Too rational - Armitage and Albrracin
• Practical applications - within therapy