THEORY| Marketing, Advertising and Packaging

Question 1

What is Marketing?

Answer 1

Marketing refers to preparing a product for the marketplace.

Question 2

Name the 4 P’s of Marketing.

Answer 2

1. Product
2. Price
3. Place
4. Promotion

Question 3

Why is marketing important?
(Give 3 reasons)

Answer 3

1. Marketing Is an Effective Way of Engaging Customers.
2. Marketing Helps to Build and Maintain the Company’s Reputation.
3. Marketing Helps to Build a Relationship Between a Business and Its Customers.

Question 4

What is Advertising?

Answer 4

Advertising is making your product and service known to an audience or marketplace.

Question 5

Why is advertising important?
(Give 3 reasons)

Answer 5

1. Advertising makes your company money
2. Advertising keeps your consumer up to date
3. Advertising helps your business compete

Question 6

What is Packaging Design?

Answer 6

Packaging design is an art form, and it’s one of the most prominent in the modern world.

Question 7

What are the 3 P’s of Packaging?

Answer 7

1. Protect
2. Preserve
3. Promote