THEORY| Branding, Logos, and Corporate ID

Question 1

What is Branding?

Answer 1

BRANDING is the USE of a name, symbol, mark, visual image, logo, or combination of these, that describes or identifies a unique product or service.

Question 2

Why is branding important?

Answer 2

1. It makes it easy to identify and differentiate from other products.
2. Creates a perception of trust, uniqueness and quality.
3. Guarantees for quality and personal endorsements.

Question 3

What is Coporate Identity?

Answer 3

Corporate identity is how your business presents itself to the outside world. It is the unique, recognisable trademark of a company.

Question 4

What is Coporate Identity based on?

Answer 4

Coporate identity is based on the mission and values of the company, and the message which is conveyed to the target audience.

Question 5

What are 5 main elements of corporate identity ?

Answer 5

1. Company name
2. Logo
3. Tagline
4. Typography
5. Colour spectrum

Question 6

What is a Logo?

Answer 6

A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.

Question 7

Name 5 Criteria for good logo design.

Answer 7

1. Easily recognisable FONT
2. GOOD COMPOSITION
3. Clear and understandable MESSAGE
4. ORIGINAL and FUNCTIONAL
5. Immediate RECOGNITION