Theory 4 Flashcards
In which essay did Adorno discuss mass culture?
The Schema of Mass Culture
What, to Adorno, is the kind of truth that exists in an original aesthetic image?
- truth of imagination
- aesthetic truth
When aesthetic images undergo relentless duplication, what happens to the aesthetic truth of an image?
replaced by a mechanism designed to ensure that the item of reality is constantly reproduced accurately
In mass culture, what happens to every individual object?
every individual object is part of the infinite nature of production
What does Adorno believe that an authentic and committed reception of an ‘aesthetic image-consciousness’ was questionable anyway?
considering how we force ourselves to receive art ie. in galleries, in a certain amount of time etc.
Art stands in for a reality that is ‘out there’. When that aesthetic truth (ie. the integrity of that representation of reality) is lost in duplication - what happens?
- becomes harnessed as a means for a culture that self perpetuates
(ie. it becomes co-opted by mass culture to operate in a propagandist sense in order to perpetuation a desired ideology)
Give examples in which art is now used to perpetuate an ideology?
- and now art itself is used in advertising etc. - associated with foods etc.
- films can depict the narrative from an individual’s perspective, effacing the kind of wider exploitative systems to which the character belongs
What is the interaction of the aesthetic and the commercial according to Adorno?
the aesthetic becomes a commodified servant to commercialism
- mass culture recognises what works and just repeats it
- fundamentally empties the value of the art in itself
How does Brecht’s epic theatre act as both a response to mass culture and mass culture’s own reversed consciousness of itself?
- resists cultural monopoly - resists the innate lack of conflict that occurs in mass culture
(the figure of the ‘intriguer’ is one that champions this case) - recreates some aspects of mass culture - reducing characters to experimental objects of a predetermined thesis (to show the effects of mass culture)
How does Brecht recreate some aspects of mass culture in his epic theatre technique?
- reducing characters to experimental objects of a predetermined thesis, which also naturally then assumes an audience that is unmoved and at ease
In what sense does Brecht’s epic theatre reveal the ideological character of dramatic action?
if the work of art has no aspect of conflict, it lacks the capacity to conflict with the mass culture outside itself
What emphasis does Frank O’Hara’s ‘Having a Coke’ with you place on authenticity?
It is all about how to retain that authenticity of seeing art works for the ‘first time’ whether that’s second time or third etc. time over
- he is asking us to privilege that first time experience
If a poem has kind of repetitions or seems kind of irreverently obfuscating - how might we talk about it?
- reflect on anxieties that we can’t know the interior ie. we appreciate the cadences, the refrains, the classical sound
- it seems to hold us outside of any sincere message
- consider if its an irreverent commentary or handling of certain patterns of thinking ie. be that the twists of philosophical rumination or untangling arduous religious or ethical debates etc.
What might repetitions such as the ones in Wallace Steven’s ‘The Pleasures of Merely Circulating’
(The garden flew round with the angel,
The angel flew round with the clouds,
And the clouds flew round and the clouds flew round
And the clouds flew round with the clouds)
have to say about authenticity and reproduction?
- showing how repetitions trivialise or empty of impact
- the form/ rhythm of the lines seems to overtake the content ie. we become lulled into a comfortable sense of rhythm and we pay less and less attention to the content
(ie. we become less critical, less responsive, less attentive)
What relation does Benjamin register between artists and the technological infrastructure?
Artists have to perform in front of the technological infrastructure - they performed for artificiality
- they’re trying to perform their own humanity - becomes heightened realism and emptiness
What does Benjamin believe art/ advertising does?
- represents the real to us in an aestheticised form
- we end up displacing our own humanity, our own reality
- an aestheticised version of reality itself becomes the commodity
How does Sontag respond to the urge to carry out in-depth hermeneutic unpacking of art/ literature?
Sontag - should just be felt, we should inhabit it
- think about the form/ production
- we have to experience and then know what it is now
Why can, according to Benjamin, we no longer engage with the primal experience of art?
- no one is making the pilgrimage to see the artwork
- even in the first encounter, we know it can be reproduced
(meaning that now even when experienced in original, they can’t be experienced with that ‘aura’)
How might the authenticity of our own actions be under threat?
- we can’t have authentic moments to ourselves
- even own own authenticity has been displaced due to the legacy of our actions ie. we are constantly haunted by the memories of our old actions
What comment does Frank O’Hara have to make about the relationship between poetry and his own experiences?
“It may be that poetry makes life’s nebulous events tangible to me and restores their detail; or conversely that poetry brings forth the intangible quality of incidents which are all too concrete and circumstantial”
In 1951, what did O’Hara read and what effect did it have on him?
Essay by Paul Goodman - he argued that the postwar American “advanced guard” writers must articulate the deep-seated, personal disquiet felt across the culture but left unvoiced
- O’Hara wrote poems that were embarrassing in their directness, and even seen as hostile to literary standards then in place
O’Hara was a leading figure of the New York school - who were they and what did they do?
informal group of artists, writers, and musicians who drew inspiration fromjazz,surrealism,abstract expressionism,action painting, and contemporaryavant-gardeart movements
What does Shklovsky argue about how we perceive things we encounter frequently?
- we lose the ability to see what we encounter frequently - we come instead merely to recognise it by its outlines
How does Shklovsky believe we see something familiar ‘in all its particularity’ again?
- needs the disorientation that arises when the familiar appears before us as precisely, if temporarily, unrecognisable