Theory Flashcards
Primary data
Primary and Secondary data
- Collected first-hand by the researcher and is unique
- Collected by research personally or using a team
Strengths of collecting primary data
Primary and Secondary data
- Have control over how data is collected
- Can adjust their research strategy and research questions to obtain data specific to aims of their research or hypothesis
- It is up-to-date data that does not currently exist within the public domain
Secondary data
Primary and Secondary data
Has been collected by someone else that is used by a sociologists to ask new questions or to pool with other research
Limitations of secondary data
Primary and Secondary data
- Sociologists have no control over the research procedures used to collect it
- Secondary data is highly variable in terms of its quality
- Documents may reflect a desired viewpoint or official statistics may have been constructed to reflect government policies more favourably
Strengths of secondary data
Primary and Secondary data
- Save time
- Save money
- Little point in replication data that already exists
- Meta-studies rely heavily on published secondary material on a given subject
Types of primary data
Primary and Secondary data
- Questionnaires
- Interviews
- Observation
- Experiements
Types of secondary data
Primary and Secondary data
- Official statistics
- Documents (personal and historicall)
- Existing research (literature search)
- Novels and oral histories
- Media content analysis
Oral history
Primary and Secondary data
- Occurs when researcher spends a significant amount of time with participants listening to the stories they tell about their life
- It’s a collaborative process of narrative building rather than an in-depth interview
- Getting people to reflect their life experiences is becoming more popular in certain areas of sociological research
- Such individuals are seen as an important asset with important stories to tell about the social world while they’re still living
Strengths of oral history
Primary and Secondary data
By empowering subjects to see their experiences as important, interviews can yield rich qualitative data, high in validity
Limitations of oral history
Primary and Secondary data
- There is a danger of people exaggerating, selectively rembering or possibly putting a subjective slant on their recollections
- These factors would serve to undermine the vaildity of the data and render it biased
- Equally if individuals give a slightly different version of the past each time they’re interviewed the data becomes low in terms of reliability
Example of using oral histories
Primary and Secondary data
Rachel Slater (2000)’s study of how 4 black South African women experienced urbanisation under apartheid
Media content analysis
Primary and Secondary data
- Mass media offers a clossal amount of potential data
- Data can be either quantitative or qualitative
- Through adopting a systematic content analysis it is possible to produce high-quality and objective data by analysing media content
Limitations of media content analysis
Primary and Secondary data
- Media content is often biased, especially media that’s allowed to openly support political parties
- Risk of data being subjective (personally-biased) interpretation of the content
Example of media content analysis
Primary and Secondary data
- Marxist Glasgow Media Group adopted highly sophisticated techniques to ensure that their analysis was scientific and objective
Limitations of novels
Primary and Secondary data
- Usefulness and validity of novels will depend on the integrity and authenticity of the research the author has undertaken
Quantitative data
Quantitative approach
- Data that is scientific, factual and generally takes a numerical form
- Expressed in form of statistics
- Traditionally associated with positivist sociologists
AO3
* Easy to replicate so date is higher in validitiy
Positivists
Quantitative approach
- People’s behaviour is shaped by factors that are directly observable
- Undertake a scientific method of collecting social facts
- Typically expressed in statistics
Research methods appropiate for collecting quantitative data
Quantitative approach
- Closed question questionnaire
- Structured interview
- Can use either primary or secondary data
- Secondary = official statistics
Who typically favour the quantitative approch
Quantitative approach
By researchers who are studying trend or statistical truths
Qualitative data
Qulitative approach
- Made up of words
- Those who gather and use qualitative data are known collectively as interprevist sociologists, adopting an approach modelled on social action theory, originally devised by Max Weber
- Interpret the motives and meaning behind people’s experiences by exploring their behaviour and feelings
AO3
* Tends to be viewed as richer in detail than quantitative
* Generally considered high validity
* Gives a voice to the underdogs of society
Research methods appropiate for collecting qualitative data
Qulitative approach
- Unstructured interviews
- Participant observation
Functionalist perspective
Structural consensus theory
- Centred on how the component parts that make up society operate in a way that is functional to its members and maintains society as a whole
- Macro theory
Theorists
* Spencer (1820-1903)
* DUrkheim (1858-1917)
* Talcott Parsons (1902-1979)
Criticisms of functionalist perspective
Structural consensus theory
- Too much emphasis on consensus, not enough recognition of the degree of conflict that exists in society between social classses, ethnic groups and men and women
- The organic analogy which effectively reifies society (turns it into a living organism) serves to ingore the divisive nature of the class system and unequal distribution of power
- Unlike Marx’s historical materialism which portrays the development of human society in stages, functionalism fails to see society as an historical system shaped by the conflicting interests of its participants
New Right theory
Structural consensus theory
- Political ideology centred on neo-liberal principles
- Neo-liberal support for free-market capitalism contrasts anti-capitalist Marxism
- Adopted many functionalist ideas but not all
- Controversial
- Influenced social policy in contemporary governments globally. PM Thatcher embraced New Rights ideas, set a theme of British politics that argued that the free market rather than government was the most efficient allocator of resources. Tony Blair carried on the same theme dvoacting a midway bet=ween neo-liberalist economic efficient and social democratic compassion. His social and economic policies were fundamentally New Right. Government policies advocated New Right solutions of zero tolerance policing and more prisons