theory

Question 1

What key theories do we need to know?

Answer 1

-Barthes - Semiology
-Todorov - Narratology
- Neale - Genre Theory
-Levi-Strauss - Structuralism
-Baudrillard - postmodernism
-Shirky - many to many
-Hall - reception and representation

Question 2

What’s Neale’s genre theory?

Answer 2

-Genre depends on the repetition of codes and conventions in media products
-Genre conventions are not fixed, but evolve over time as producers subvert established conventions, or use hybridity with other genres
-Genre codes are also established beyond media products themselves through sources such as reviews and marketing

Question 3

What’s Neale’s genre theory in summary?

Answer 3

-Genre is constantly changing by being repeated and evolved through media

Question 4

What is Levi-Strauss’ theory in summary?

Answer 4

binary oppositions in media eg male - female

Question 5

What is Shirky’s theory in summary?

Answer 5

-media has changed from ‘one to many’ to ‘many to many’
-Old media, new media and how communication has changed in between

Question 6

What is Baudrillard’s theory in summary?

Answer 6

-over time information gets more and more distorted and further from the actual thing