Theorists MS Flashcards
Basic understanding of which theorists theorised what.
Stuart Hall (representation) theorised
Representation: stereotypes, shared conceptual road map, discourse, ethnocentrism, closure and exclusion.
David Gauntlett theorised
Identity: more fluid than ever before, mass media is force for change, pick and mix,
Levi Strauss theorised
Binary Opposites: underlying structure, meaning is dependant, how they’re resolved.
Steve Neale theorised
Repetition and Difference
Van Zoonen theorised
Feminism: Male gaze, women and men are objectified, depends on focussed audience
Gilroy theorised
Civilisationism: discourse of colonialism
Curran and Seaton theorised
Power and industry: profit and power, conglomerates, media concentration, independent is more creative
Livingstone and Lunt theorised
Regulation: UK regulatory industry is putting traditional methods of distribution and marketing at risk, ensuring protection AND value for money
Baurdillard theorised
Postmodernism: era of saturation, 3 stages: simulation, implosion and hyperreality
Hesmondhalgh theorised
Risk and Profit: minimise risk and maximise profit, horizontal and vertical integration
Gerbner theorised
Cultivation: long term exposure to representation shapes consumers, whitewash
Stuart Hall (audience) theorised
Audience positioning and 3 readings: preferred, negotiated, oppositional
