Gerbner, Shirky and Jenkins

Question 1

Gerbner

1

Answer 1

Cultivating certain views and opinions.Exposure to repeated patterns of representation over long periods of time shape and influence the way in which consumers see the world around them.

Question 2

Gerbner

2

Answer 2

These ‘cultivations’ reinforce mainstream values. Dominant ideologies

Question 3

Jenkins

1

Answer 3

Fans are active participants within the construction and circulation of textual meanings

Question 4

Jenkins

2

Answer 4

Textual pouching: we as the consumer appropriate texts in ways that are not fully intended / authorised by the media producers

Question 5

Jenkins

3

Answer 5

Fans construct their own identities through consumption.

Question 6

Shirky

1

Answer 6

The internet and technology have had a serious effect between the media and consumers

Question 7

Shirky

2

Answer 7

Consumers are no longer able to be passive but are now producers of the media; speaking back to the media

Question 8

Shirky

3

Answer 8

We create and share content with each other