Theories of Technology Integration

Question 1

What is Media Ecology?

Answer 1

The study of media as environments

Question 2

How does Media Ecology differ from other approaches to study media?

Answer 2

1) Definition of media is broader (any type of technology, communication, information, perception, or expression)
2) Finding the difference between mediums
3) Looks at varying effects that different media have
4) Argues that media function as human environments

Question 3

What is technology?

Answer 3

An extension of the human body

Question 4

Can technology be regarded as a medium?

Answer 4

Yes, as long as it mediates between ourselves and our environment

Question 5

Is language a medium?

Answer 5

Yes, because it is our primary method of communicating to one another

Question 6

What is an Invisible Environment in regards to Media?

Answer 6

Once a medium becomes a routine part of everyday life it fades into the background, becoming environmental

Question 7

What is Medium Theory?

Answer 7

Social and behavioural science approaches within the field of media ecology

Question 8

What are McLuhan’s Laws of Media?

Answer 8

Enhancement: What does the technology uniquely enhance to a human function
Reversal: What will the technology turn into if pushed too far
Retrieval: What does the technology retrieve from an older (ancient) technology
Obsolescence: What piece of technology does this new technology replace

Question 9

What is Heidegger’s Philosophy of Technology?

Answer 9

We are beings in the world, meaning we are independent subjects that are linked to the world

Question 10

What is Present at Hand?

Answer 10

The object appears simply as an object

Question 11

What is Ready to Hand

Answer 11

The object becomes a tool

Question 12

What is the Law of Instrument?

Answer 12

When we develop an over reliance on a tool our cognitive bias kicks in and we are no longer able to critically evaluate the tool

Question 13

What is Ihde Postphenomenology?

Answer 13

Technology mediates our world based on the model of User > Technology > World

Question 14

What is Embodiment?

Answer 14

Technologic extender of you (e.g. calculator)

Question 15

What is Hermeneutic?

Answer 15

Something that provides you information about the world without directly interacting with technology (e.g. globe, thermometer, clock)

Question 16

What is Alterity?

Answer 16

Something that is almost malfunctioning or unknown (e.g. learning AI’s)

Question 17

What is Background in regards to technology?

Answer 17

Models of technology that are part of the background of our world (e.g. elevator music, projectors, powerpoint)

Question 18

What is the Puente Duras SAMR Model?

Answer 18

Enhancement: Substitution and Augmentation
Transformation: Modification and Redefinition

Question 19

What is Substitution?

Answer 19

Substitution of technology for the use of a human person (e.g. using UV light for cleaning instead of soap and water)

Question 20

What is Augmentation?

Answer 20

To bring some functional change by the use of technology (e.g. Word processing, or a chair to replace standing)

Question 21

What is Modification?

Answer 21

A significant change to a task that perhaps would have been possible without the technology (e.g. using a website for VL1 to share and receive feedback)

Question 22

What is Redefinition?

Answer 22

Creating a new definition of the task that is not possible without the use of technology (e.g. using a computer to create a video instead of originally telling a story through pen and paper)