THEORIES OF HEALTH EDUCATION: TRENDS, ISSUES AND THE FUTURE OF HEALTH EDUCATION Flashcards
MODEL OF THEORIES
These theories can be classified on the basis
of being directed at the level of:
a. Individual (Intrapersonal)
b. Interpersonal
c. Community
MODEL OF THEORIES
HEALTH PROMOTION THEORY BY NOLA
PENDER (REVISED)
Bandura’s Self-efficacy Theory
Becker’s Health Belief Model
GREEN’S PRECEDE-PROCEED MODEL
Developed in 1987 and revised by
Pender in 1996 “to increase the utility of
its predictions and interventions”
HEALTH PROMOTION THEORY BY NOLA
PENDER (REVISED)
Process of empowering people to make
healthy lifestyle choices and motivating
them to become better self-managers.
HEALTH PROMOTION THEORY BY NOLA
PENDER (REVISED)
Directed at increasing a patient’s level of
well-being.
HEALTH PROMOTION THEORY BY NOLA
PENDER (REVISED)
Complementary counterpart to models
of health education.
HEALTH PROMOTION THEORY BY NOLA
PENDER (REVISED)
Defines health as a positive dynamic
state rather than simply the absence of
disease.
HEALTH PROMOTION THEORY BY NOLA
PENDER (REVISED)
Describes the multidimensional nature
of persons
HEALTH PROMOTION THEORY BY NOLA
PENDER (REVISED)
3 AREAS OF FOCUS OF HEALTH PROMOTION THEORY BY NOLA
PENDER (REVISED)
a. Individual characteristics and
experiences
b. Behavior-specific cognitions and
affect
c. Behavioral outcome
prior related behavior or personal factors
a. Individual characteristics and
experiences
o Perceived benefits of action
o Perceived barriers to action
o Perceived self-efficacy
o Activity-related effect
o Interpersonal influences
o Situational influences
b. Behavior-specific cognitions and
affect
o Commitment to a plan of action
o Immediate competing demands
and preferences
c. Behavioral outcome
Emphasizes the cognitive aspect of
learning which explains human behavior
SOCIAL COGNITIVE THEORY
plays a critical role in people’s
capability to construct reality, selfregulate,
encode information and
perform behaviors.
Cognition
The belief that we have in our own
abilities, ability to meet challenges
ahead and successfully complete a task.
SELF -EFFICACY
is the single most important aspect of
the sense of self that determines one’s
effort to change behavior according to
Bandura.
SELF -EFFICACY
HOW TO INCREASE SELFEFFICACY?
o Personal mastery of a task
o Observing the performance of others
o Verbal Persuasion
o Arousal of her/his emotional state
➢ Model introduced by psychologists to
find out why people refused to use
available preventive health services in
the 1950’s.
➢ Attempts to explain and predict health
behaviors
Becker’s Health Belief Model
FOUR CONSTRUCTS: Becker’s Health Belief Model
a. Perceived Susceptibility
b. Perceived Severity
c. Perceived Benefits
d. Perceived Barriers
➢ Was based on the epidemiological
perspective on health promotion to
combat the leading causes of death
GREEN’S PRECEDE-PROCEED MODEL
is any combination of
learning experiences designed to
facilitate voluntary actions conducive to
health
Health education
- Social diagnosis
- Epidemiologic, Behavior and
Environmental diagnosis - Educational & Ecological diagnosis
- Administrative & Policy diagnosis
PRECEDE PHASE:
- Implementation
- Process evaluation
- Impact evaluation
- Outcome evaluation
PROCEED PHASE
Alternative Medicine is another
form of
prosumerism
also known as Medical Prosumerism,
Decentralization
Providers will increasingly
establish …..
to provide services effectively and
at moderate cost
“centers of excellence”
