theories of corporate strategy

Question 1

ansoff’s matrix

Answer 1

market penetration, product development, market development, diversification

Question 2

porter’s strategic matrix

Answer 2

cost focus, differentiation focus, differentiation and cost leadership

Question 3

porters five forces

Answer 3

competition and rivalry, power of suppliers, power of buyers, threat of new entrants, threat of substitutes

Question 4

BCG matrix

Answer 4

• market growth and market share
  star = high market growh and share
  cash cow = low market growth, high market share
  question mark = high market growth, low market share
  dog = low low

Question 5

7 stakeholders

Answer 5

customer, employee, management, shareholders, community, government, suppliers