corporate objectives Flashcards
1
Q
What is the definition of a mission statement?
A
A description of what the organization does, why they do it and who they serve.
2
Q
What is the definition of a corporate aim?
A
The specific goal a business hopes to achieve
3
Q
What is the definition of a corporate objective?
A
The objectives of a medium to large sized business as a whole
4
Q
What are the 4 elements of a mission statement
A
Purpose, values, standards and behaviour and strategy
5
Q
Define a stake holder
A
A person who has invested money into the business or has a strong connection to it.
