Theories of Attitude and Behavior Change Flashcards
1
Q
Cognitive Dissonance Theory
A
Inconsistency between attitude and behavior.
2
Q
Sleeper Effect
A
If you hear information from a less credible source, over time, you will forget the source and change your mind about the information which causes you to believe it.
3
Q
Internalization
A
Actually changing your attitude because of the content of the new attitude.
4
Q
Expectancy-Value Theory
A
Engaging in the behavior that will result in the most reward/value.
5
Q
Compliance
A
People change their behaviors to get reward or to avoid punishment.
*This is not necessarily a change in belief.
6
Q
Identification
A
People change their beliefs to be similar to someone they admire.
