Theories And Concepts Flashcards
Footing
- Goffman
- describes the relative status between addresser and addresee
Synthetic personalisation
- Fairclough
- describes the way in which a writer/speaker creates a sense of rapport or relationship as though it is individual
Deficit approach
- Jespersen 1922
- womens language = deficient
Dominance approach
- Lakoff 1975
- variation = domination of men in society
Difference approach
- Tannen 1990
- makes and females speak in two different ways
Discursive approach
- Cameron 2006
- gender is constructed according to many variables
Judith butler
-gender as performance and representation. Gender as social construct
Maxim of quantity
Don’t speak too much/little
Maxim of quality
Be truthful
Maxim of manner
Speak clearly and avoid ambiguity
Maxim of relation
Make relevant contribution
Grice’s conversational maxims
- quantity
- quality
- manner
- relation
Politeness theories
- Face
- Face needs
- Negative face
Face
Our public self image
Face needs
Positive face needs refers to our need to be liked, respected, accepted and approved of