Theories And Concepts Flashcards

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1
Q

Footing

A
  • Goffman

- describes the relative status between addresser and addresee

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2
Q

Synthetic personalisation

A
  • Fairclough

- describes the way in which a writer/speaker creates a sense of rapport or relationship as though it is individual

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3
Q

Deficit approach

A
  • Jespersen 1922

- womens language = deficient

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4
Q

Dominance approach

A
  • Lakoff 1975

- variation = domination of men in society

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5
Q

Difference approach

A
  • Tannen 1990

- makes and females speak in two different ways

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6
Q

Discursive approach

A
  • Cameron 2006

- gender is constructed according to many variables

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7
Q

Judith butler

A

-gender as performance and representation. Gender as social construct

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8
Q

Maxim of quantity

A

Don’t speak too much/little

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9
Q

Maxim of quality

A

Be truthful

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10
Q

Maxim of manner

A

Speak clearly and avoid ambiguity

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11
Q

Maxim of relation

A

Make relevant contribution

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12
Q

Grice’s conversational maxims

A
  • quantity
  • quality
  • manner
  • relation
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13
Q

Politeness theories

A
  • Face
  • Face needs
  • Negative face
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14
Q

Face

A

Our public self image

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15
Q

Face needs

A

Positive face needs refers to our need to be liked, respected, accepted and approved of

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16
Q

Negative face

A

Refers to our right not to be imposed on

17
Q

Positive politeness strategy

A

Strategies we use to adhere to someone’s face needs

18
Q

Negative politeness strategy

A

Use to adhere to someone’s negative face needs

19
Q

Lakoff’s theory of politeness

A
  1. Be clear

2. Be polite (don’t impose, give option)

20
Q

Leech’s politeness maxims

A
  • tact maxim
  • generosity maxim
  • approbation maxim (approval)
  • modesty maxim
  • agreement maxim
  • sympathy maxim
21
Q

Who is the scholar for the speech act theory

A

Austin and Searle

22
Q

Speech act theory

A

An utternance that serves a function in communication. E.g an apology, greeting, request, complaint or refusal

23
Q

Conversational implicature

A

Analysed ways meanings can be implied in particular situations

24
Q

Presupposition

A

What is already known or assumed

25
Q

Inference

A

What the listener/reader understands or guesses

26
Q

Implicature

A

What the speaker/writer was implying or suggesting

27
Q

Institutional power

A

Where an individual has power/status/authority which comes from a larger institution

28
Q

Sinclair and coulthard

A

-3 exchanges
Teacher: question/initiation
Pupil: response
Teacher: feedback

29
Q

Influential power

A

Deliberately using techniques to suggest rather than assert

30
Q

Labov’s prestige theory

A

Relationships between speech and social class. Speakers of all classes recognise the importance of the prestige forms

31
Q

Labov 1990

A

Suggested that females tend to use standard forms of language, whereas males use non-standard varieties.