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Media > Theories > Flashcards

Theories Flashcards

1
Q

What is todorov theory

A

Follow set structure

Equilibrium, disruption and new equilibrium

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2
Q

What is mulvey theory

A

The male gaze women are used as objects to satisfy the male gaze

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3
Q

What is medhurst they

A

Stereotypes are more common as a shorthand for quick identification in Tv and advertising

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4
Q

What is reception theory

A

The audience take negotiated readings from any media text one persons reading will be very different to another’s

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5
Q

What is blulmer and Katz theory

A

audiences get either a use of gratification from consuming media texts
Diversion- escape from everyday problems
Surveillance- information which could be useful solving
Personal identity- finding yourself reflected in texts
Personal relationships- using the media for interactions

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6
Q

What is frankfurt school day

A

The media is like a hypodermic needle injecting ideologies into the masses

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7
Q

What levi Strauss theory

A

Narratives always contain binary opposite good vs evil

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8
Q

What is butler theory

A

Gender is a performance everyone puts on a gender performance whether traditional or not

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9
Q

What is Marx theory

A

The bourgeoisie( media producers) use the media text as a way to control the proletoanal (audience)

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10
Q

What is Cohen theory

A

Media creates moral panics within society creating folk devils to help sell newspapers

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11
Q

What is galtung and ruge theory

A

12 news value used by news gatekeepers to decide what news values are needed
Frequency- story happens appear on paper
Threshold- bigger the event more likely to be reported
Unambiguity- clear is the meaning of an event
Meaningfulness- reverent the event is
Consonance- pre image an an event expected to happen
Unexpectedness- event is unexpected
Continuity- once issue made in the future will happen again
Compositional balance- variety of different stories
Elite nations- will run first
Elite people- famous people
Personification- discussed about a person
Negativity- negative outcome come first

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12
Q

What is sassure theory

A

Semiotics reading of signs and symbols make use of denotation and connotations

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13
Q

What is gramsci theory

A

Media producers use media text as a way of creating hegemony within society maintaining norms of power

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14
Q

What is dyer theory

A

Stereotypes are always about power

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15
Q

what is del sola Poole theory

A

The media is creating utopia

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16
Q

What is habermas theory

A

Media creating dystopia as a new media create similar representation

17
Q

What is Perkins theory

A

Stereotypes are not always negative but contain elements of truth

18
Q

What is beaudroulaid theory

A

The modern world exist in a state of hyper reality where the reality and representation is presented in the media

19
Q

What is prop theory

A 
Looking at different characters so 
Hero
Villain 
Helper
Father
Mentor
Herion.....
20
Q

What is gerbner theory

A

Means world syndrome looking at cultivation- suggest that we are increasing desencistised to violence
Victimisation- we believe we are in danger even though in reality
Desensitisation- we are no longer affected by violence
Acceleration- we want more violence to satisfy our craving

21
Q

What is pierce theory

A

Signs look at icons, arbitrary, symbolic…..

22
Q

What is jean Francois lyotard theory

A

Society maintains stability through metabalitives which are stories a culture uses to structure its practices and beliefs

23
Q

What is liberal pluralism

A

Challenges Marxism it sees society as being made up of competing interest groups rather then seeing society as dominated by the bourgeoise
Instead of media converting hegemonic value or ideologies the opinions are passed through the media

24
Q

What is Chomsky and Herman theory

A

Media used to manipulate population to prevent them from rebelling against the powerful or dominant classes

25
Q

What is effects theory

A

Often created as evidence of the dangers of violence in the media

26
Q

What is fiske theory

A

Describes genre as attempt to structure some order into the wide range of texts and meanings that arculate in our culture

27
Q

What is basin theory

A

Developed the ideas of genre theory he explored the advantages of genre from the institutional prespective

28
Q

What is David Morley theory

A

Conducted a way of study done through 3 readings
Dominant ideology- love programme
Negotiated- understand but not fully engaged
Oppositional- rejects preferred reading

29
Q

What is the two step flow theory

A

Active audience- media text with each other
Respect opinion leaders and there views which is passive
Put trust in them

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