Key Words Glossary Flashcards
Defintion of denotations
A thing something you can see like an apple
Definition of connotation
Describing it signified
Red
Definition of preferred reading
What you want suitable for a viewer
What is an oppositional reading
Challenge producer does not
Defintion of enigma code
A mystery in a film making the audience want to watch the film to see what happens
Definition of binary opposites
Opposites in meaning helps to connote different meanings to the audience like
Bad and good
Black and white
Definition of juxtaposition
Placing two things next to each for comparison
Lighting sound music
Different lightings
High key lighting- more fuller, realistic looks natural
Low key- artificial light, sharp contrast shadows deep dull
Colour fx- cold/blueish sense of cold
Warm/yellowish comfort sunset
Black and white sepia- sophistication set in the past
Name the different camera angle
Extreme close up- very close Close up- face Medium shot- hip and up Long shot- whole body establishing shot- far distance Eye level shot- straight face to face Low camera angle- from underneath High camera angle- from above looking down Birds eye view- u can see everything from above
Name the different editing
Continuity- film sequence edited which flows from shot to shot only cuts will be used
Montage- visual images sequence to build up impression creates meaning cuts noticeable
Cross dissolve- one image dissolve in another used
Fade up- gradually emerges from blank screen
Fade out- one from black then into another scene
Wipe- image replaced without dissolving
Cutting on action- one shot into another
Cut away- cutting to something then to previous
Cross cut- back and forth between locations
Jump cut- cuts between two shots
Match cut- camera still
Transitions- scenes to scenes
Smash cut- end scenes fast cut action
Invisible cut- hide cut
L cut- allows sound before scene appeared
J cut- allows things into next scene
Name all the sound
Diegetic sound- natural suppose to be in the film so people talking
Non diegetic- not part of film so music or voice over
Sound bridge- link two scenes by having the picture and diegetic sound together
Sound effect- all sound in media text music sounds are intensified
Name all age groups
Children- no power Youth( year6-11) Young youth(teenagers) Mid youth(college) Older youth Adults Older adults
Name all demographics
A- upper upper class( royalty) B- upper class( lawyers) C1- upper middle( teachers) C2- Lower class middle( plumbers) D- upper lower class ( shelf stackers) E- lower class ( unemployed)
Defintion of codes and conventions
Codes- system of signs which create meaning
Conventions- something is done they are also genre specific
Name the audience values and lifestyles
Innovators- successful and sophisticated high self esteem, image important to them
Thinkers- motivated by ideals, well educated, have knowledge to broaden knowledge
Achievers- motivated by desire, focus on structure around family, they are active
Experiencers- motivated by self expression, high proportion of their income on fashion
Believers- motivated by ideals, choose familiar products
Strivers- trendy and fun loving
Makers- have enough skills
Survivors- meeting need, purchase with discount
