theories

Question 1

dominance approach

Answer 1

women use language to reflect their subordinate position in society. Men use language in a way that reflects their power.

Question 2

Difference approach

Answer 2

men and women use language in ways which reflect societalisation into different cultures.

Question 3

discursive approach

Answer 3

concerened with a more contextualised interpretation

Question 4

constructionist approach

Answer 4

question of how people use language to maintain focus on ideological differences between men and women

Question 5

qualative reasearch apprach

Answer 5

in depth, small scale, exploratoty

Question 6

quantative research approach

Answer 6

statistical, systematic, large scale

Question 7

accomodation theory

Answer 7

speakers shift language towards addressee

Question 8

relevance theory

Answer 8

hearers arrive at an understanding through presumption

Question 9

cooperative principle

Answer 9

shared assumpation of linguistic cooperation

Question 10

tickle

Answer 10

when ad plays on emotion + audience has ot go to lengths to contextualise it -i.e. meerkats and car insurance

Question 11

reasoning

Answer 11

when an ad is transparent i.e dog and dog food