theories

Question 1

Van-zoonen

Answer 1

Women’s bodies are constructed to be looked at as part of the patriarchy

Question 2

Bell hooks

Answer 2

• feminism is a political commitment to end patriarchal oppression
• race, class and sex determines the extent to which individuals are oppressed/ discriminated

Question 3

Stuart hall - representation

Answer 3

• stereotypes occur when there is an inequality of power

Question 4

David Gauntlett

Answer 4

Identity: audiences now use a more diverse range of media products to construct their own identity

Question 5

Gerbner

Answer 5

Cultivation theory:
Audiences are affected by media gradually over time cultivating dominant ideologies

Question 6

Stuart Hall - reception theory

Answer 6

Audiences consume the same media products but will all respond differently
- preferred, oppositional, negotiated

Question 7

Curran and Seaton

Answer 7

• profit and power
• the media is controlled by a small number of companies driven by profit
  Media concentration generally limits variety, creativity and quality

Question 8

Hesmondhalgh

Answer 8

Conglomerates aim to minimise risk and maximise audience to secure profits

Question 9

Steve neale

Answer 9

Genre is dominated by repetition but are also marked by difference
Genres change,develop and vary as they borrow from and overlap with one another

Question 10

Levi- Strauss

Answer 10

Texts are based on opposing values which position the audience and communicate an idea logical message
Meaning is dependant on binary oppositions

Question 11

Baudrilliard

Answer 11

The media constructs hyper realities, society has replaced reality with a media version of reality