Assassins Creed

Question 1

What franchise published Assassins creed?

Answer 1

Ubisoft

Question 2

As of now how many games does the assassins creed franchise have?

Answer 2

13 games plus spin offs

Question 3

What type of genre is the game?

Answer 3

Action adventure open world game, third person perspective

Question 4

Which three major territories are video games culturally and financially significant?

Answer 4

• USA
  -Europe
  -Japan

Question 5

In 2021 how many sales did the franchise have?

Answer 5

155 millions units since its introduction in 2007

Question 6

Where was the game initially released?

Answer 6

• The game was released on the Sony hand held device PlayStation vita which was released alongside Assassins creed 3 on PlayStation 3

Question 7

What marketing techniques were used before the game was released?

Answer 7

-social media marketing
-interactive sites (creates opinion leaders, active audience)
-trailers
- Ubisoft forums
-Early reveal ( built up anticipation for the game and ensures interest)
- advertising in uk cinemas

Question 8

What does the handheld device imply about the audience?

Answer 8

May imply it’s aimed at a more casual gamer or mobile gamer. - on the go gaming.

Question 9

How can Hesmonhalghs theory be applied to assassins creed?

Answer 9

-multi platform release minimises the risk but locks exclusivity
-cross platform distribution: ps vita, PlayStation 3, Xbox 360
-Re release on new platform
- spin off to develop the franchise
-Risk: black female pirate as main character which challenges expectations of the dominant gamer audience