Theories Flashcards
Blumler & Katz’s ( Uses and gratifications)
Audiences are active and that the media plays a ‘function’ for audiences
Richard Dyer’s (Utopian Solutions)
Audiences use the media to experience perfection which they can’t get from their real lives
Maslow’s ( Hierarchy of needs)
Their are main needs that every human has self actualization, self-esteem, belonging love, safety, physiological
Young & Ribicam’s (Audience Classification system)
Audiences can be classified by their different personalities and behaviours
Structuralist Roland Barthes ( Semiotic Codes)
Audiences are able to interpret meaning of a text by looking for and recognising signs and the connotations of those signs
Levi Strauss (Binary Opposition)
Two things represented as totally different to one another
Roland Barthes (Code)
Media texts contain certain codes which audiences interpret to help them better understand the narrative
Tzvetlan Todorov (Narrative Structure)
Equilibrium, distribution, battle for resolution, new equilibrium
Vladimir Propp ( Character types)
All stories feature a very similar character types
Steve Neale (Genre)
Audiences enjoy specific texts because of repetition and gender is always evolving
Rovers Stam (Genre)
The concept of genre does not exist
Rick Altman (Genre)
Semantic elements, Syntactic Elements
Frankfurt Schhols Hypodermic needle theory
Audiences are controlled by the media , the message is injected into the audience
Other Marxist media theories
Audiences are controlled by the media
Pluralist/pluralism
The media encourages a wide range of diverse ideas and content
Stuart Hall (Preferd reading)
Preferred, Negotiated, oppositional,
Baidrillard (Postmodernist)
Audiences can’t tell the difference between media and reality
Stanley Cohen (Morla panics)
Media has the power to create a sense of panic in audiences about particular situations
Laura Mulvey ( Feminist)
Women are objects in the media (male gaze)
Angela McRobbies (Gender)
Women are manipulated by the media to act a certain way
Alvorado’s (racial themes)
Exotic, humorous, dangerous, pitied
Colonialist
Media companies tend to represent people and places through the eyes now western people
Andrew Wernwick
Vortex of publicity, how products are promoted
