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Media A Level > Media Language > Flashcards

Media Language Flashcards

1
Q

Examples of technical codes

A

Camera shots, camera angles, camera, movement, editing/transitions

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2
Q

Example of camera shots

A

Extreme/medium, close up, long shot, establishing shot

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3
Q

Examples of camera movement

A

Tracking shot, zoom, panning shot , tilt shot

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4
Q

Examples of visual codes 

A

Closing face, expressions, gestures, colour, iconography/symbols setting, Mise-en-scene on screen graphics

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5
Q

Examples of audio codes

A

Dietetic or non-diet sound, dialogue, sound effects, music, VoiceOver , Lexus muting , underscore 

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6
Q

What is action code?

A

Something that happens in a narrative, which indicates actions about to occur

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7
Q

What’s a connotation?

A

The implied/suggested meanings attached to a part of immediate product

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8
Q

What are conventions?

A

What is typically expected of a particular media product with its genre this mirror relate to typical settings, costumes, props, colour, characteristics, editing, format, storylines,etc

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9
Q

What is a denotation?

A

The literal meaning attached to a part of a media product

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10
Q

What is dietetic sound?

A

Sound that comes from within the fictional world which has been presented. The characters was in the product, but he is the sounds.

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11
Q

What is enigma code?

A

An aspect of media product which includes/quotes mystery to the audience, they are designed to intrigue the audience and coach them to consume the media product

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12
Q

What is an equilibrium?

A

When an narrative is in a state of balance/stability, there is nothing currently wrong

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13
Q

What is the definition of iconography?

A

The props, costumes, objects and backgrounds associated with a particular genre

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14
Q

What does intertextual mean?

A

When one media product makes reference to another

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15
Q

What does masthead mean

A

This is the title and design of the title of the magazine/newspaper. The name of the front of the style may give a clue as the genre, the masthead helps establish brand identity.

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16
Q

What is muse-en-scene

A

Translate from French as what is in front of the camera. These are aspects of what the audience see in the product

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17
Q

What is not-diegetic sound

A

Sound which comes from outside of the narrative whoa h the characters do not hear

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18
Q

What’s a strap line

A

A short statement at the top of a magazine/ newspaper near the masthead which is meant to persuade you to buy a product

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19
Q

What is a tagline?

A

This is a short phrase of slogan that appears in trailers and on posters. It gives a clue to the genre and storyline of the film and often includes an enigma.

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20
Q

What is an antagonist?

A

A character, who was opposition to the protagonist, often the villain

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21
Q

What is ethnicity?

A

A persons, national cultural or religious identity

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22
Q

What is femininity?

A

A perceived characteristic generally considered to define what is it to be a woman they are often linked to cultural and social stereotypes, and made differ according to time period

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23
Q

What does ideology mean?

A

A belief/system of belief and attitudes which are communicated by a product is often represent the core values and principles of the company behind the product

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24
Q

What is masculinity?

A

The perceived characteristics generally considered to define what is it to be a man and social stereotypes, and may differ according to time period

25
Q

What does the word metrosexual mean?

A

A man who openly cares about his looks clothing and general care, regime, fashion and appearance, conscious

26
Q

What is the protagonist?

A

The main character in a narrative, most commonly the hero of the narrative

27
Q

What does representation mean?

A

The way in which key sections of society represented by the media, e.g. gender, race, age, age, the family, etc

28
Q

What is sexual objectification?

A

The practice of regarding a person as an object to be rude, and in terms of the sexual appeal, and with no consideration of any other aspect of their character personality 

29
Q

What is spornosexual 

A

Iman, who is very body focused. They typically spend lots of time in the gym/exercising applied their body as their best asset.

30
Q

What is a stereotype? 

A

An exaggerated representation of someone or something. It is also worth certain group or associated with a certain set of characteristics serial types can be quick ways of communicating information and adverts and dramas, but can also be very damaging to how groups are represented. 

31
Q

What is a subvert

A

With immediate product challenges an existing stereotype/typical views on a particular social group

32
Q

What is underrepresentation?

A

When a certain social group is really represented, or completely absent from the media product

33
Q

What does uphold mean?

A

Where a media product sponsors, an existing stereotype/typical views of a particular social group

34
Q

What does broadsheet mean?

A

A physical, larger newspaper was typically known for publishing, more and less sensationalised news . Perceived to have more affluent and educated readership 

35
Q

What does conglomerate/conglomeration mean?

A

A company that owns other companies across the range of media platforms, this increases their domination of the market and their ability to distribute an exhibit their products 

36
Q

What does convergence mean

A

When multiple media platforms combined to market, a product that constructor representation

37
Q

What is diversification?

A

Where companies within an industry who have a specialised in one particular product/disposition process branch out into others

38
Q

What does gatekeepers mean?

A

The people are responsible for deciding what news is published broadcast centre on newspapers or on television they may be owner or lead editor 

39
Q

What is horizontal integration?

A

Horizontal integrated companies on multiple companies within one part of the chain of products. For example, a newspaper may own multiple printing companies.

40
Q

What does MMORPG mean?

A

Massively multiplayer online role-playing game

41
Q

What is a public service broadcast?

A

A radio on television broadcaster that is independent of government finance by public money, and they seem to offer a public service by Kaitlyn for a range of tastes

42
Q

What does red top mean?

A

A British newspaper has its name in red at the top of the front page. Red tops have a lot of readers, but are not considered to be a serious as other newspapers.

43
Q

What is a tabloid?

A

Refers to the dimensions of a newspaper tabloid is a smaller and more compact. However, there are further connotations attached to the term and it also tends to refer to a newspaper whose consent focuses on lighter news for example, celebrity, gossip, sports and television.

44
Q

What is vertical integration?

A

Vertical integration, companies own all, or most of the chain of production for the product, for example of film company that owns a chain of multiplex cinemas to exhibit the film and merchandise outlets

45
Q

What does the word demographic mean?

A

A specific group within a wider audience, according to their age, sex, income, profession,etc

46
Q

What does physiographic mean?

A

A method of categorising and appealing to an audience according to the physiological characteristics

47
Q

What is Blumler and katzs Uses gratification theory?

A

The idea that consumers access and consume media products to satisfy wants and needs the sea audiences as active participants who are in control of the media they access

48
Q

What is Laura Mulvey’s Male gaze theory

A

Mulvey argues that audiences females from perspective, of a heterosexual meal. She argues that woman or sexually objectified within the media to satisfy men. 

49
Q

Levi Strauss, binary opposition

A

Strauss argues that contrast of characters/ideas/concepts drive, media, generators, think of bony oppositions, like you would a juxtaposition in English

50
Q

Tzvetan Todorov’s narrative theory

A

Todorov suggest narratives have three main strands and follow-up particular structure. He suggest narratives begin in equilibrium which is then distributed and ultimately repaired to return to the equilibrium.

51
Q

Vladimir Propp’s character theory

A

Propp suggest that text largely feature the same narrative, and that narratives contain a set of stock characters

52
Q

who owns the daily mirror

A

reach PLC

53
Q

what is it meant by technology convergence

A

audiences can access media products on multiple platforms

54
Q

what does Clay Shirky say

A

No such thing as a passive audience as the audience are now able to react

55
Q

what is a target audience

A

clear view of their audience demographic in order that content can be produces that will appear to that group in terms of their interest, ideas, beliefs

56
Q

what did the TIMES use to rereferred as

A

A Broad sheet

57
Q

when was the TIMES published

A

1785

58
Q

who conglomerately owns News Corp

A

Rupert Murdoc

Media A Level (1 decks)

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