Media Language Flashcards
Examples of technical codes
Camera shots, camera angles, camera, movement, editing/transitions
Example of camera shots
Extreme/medium, close up, long shot, establishing shot
Examples of camera movement
Tracking shot, zoom, panning shot , tilt shot
Examples of visual codes 
Closing face, expressions, gestures, colour, iconography/symbols setting, Mise-en-scene on screen graphics
Examples of audio codes
Dietetic or non-diet sound, dialogue, sound effects, music, VoiceOver , Lexus muting , underscore 
What is action code?
Something that happens in a narrative, which indicates actions about to occur
What’s a connotation?
The implied/suggested meanings attached to a part of immediate product
What are conventions?
What is typically expected of a particular media product with its genre this mirror relate to typical settings, costumes, props, colour, characteristics, editing, format, storylines,etc
What is a denotation?
The literal meaning attached to a part of a media product
What is dietetic sound?
Sound that comes from within the fictional world which has been presented. The characters was in the product, but he is the sounds.
What is enigma code?
An aspect of media product which includes/quotes mystery to the audience, they are designed to intrigue the audience and coach them to consume the media product
What is an equilibrium?
When an narrative is in a state of balance/stability, there is nothing currently wrong
What is the definition of iconography?
The props, costumes, objects and backgrounds associated with a particular genre
What does intertextual mean?
When one media product makes reference to another
What does masthead mean
This is the title and design of the title of the magazine/newspaper. The name of the front of the style may give a clue as the genre, the masthead helps establish brand identity.
What is muse-en-scene
Translate from French as what is in front of the camera. These are aspects of what the audience see in the product
What is not-diegetic sound
Sound which comes from outside of the narrative whoa h the characters do not hear
What’s a strap line
A short statement at the top of a magazine/ newspaper near the masthead which is meant to persuade you to buy a product
What is a tagline?
This is a short phrase of slogan that appears in trailers and on posters. It gives a clue to the genre and storyline of the film and often includes an enigma.
What is an antagonist?
A character, who was opposition to the protagonist, often the villain
What is ethnicity?
A persons, national cultural or religious identity
What is femininity?
A perceived characteristic generally considered to define what is it to be a woman they are often linked to cultural and social stereotypes, and made differ according to time period
What does ideology mean?
A belief/system of belief and attitudes which are communicated by a product is often represent the core values and principles of the company behind the product
What is masculinity?
The perceived characteristics generally considered to define what is it to be a man and social stereotypes, and may differ according to time period
What does the word metrosexual mean?
A man who openly cares about his looks clothing and general care, regime, fashion and appearance, conscious
What is the protagonist?
The main character in a narrative, most commonly the hero of the narrative
What does representation mean?
The way in which key sections of society represented by the media, e.g. gender, race, age, age, the family, etc
What is sexual objectification?
The practice of regarding a person as an object to be rude, and in terms of the sexual appeal, and with no consideration of any other aspect of their character personality 
What is spornosexual 
Iman, who is very body focused. They typically spend lots of time in the gym/exercising applied their body as their best asset.
What is a stereotype? 
An exaggerated representation of someone or something. It is also worth certain group or associated with a certain set of characteristics serial types can be quick ways of communicating information and adverts and dramas, but can also be very damaging to how groups are represented. 
What is a subvert
With immediate product challenges an existing stereotype/typical views on a particular social group
What is underrepresentation?
When a certain social group is really represented, or completely absent from the media product
What does uphold mean?
Where a media product sponsors, an existing stereotype/typical views of a particular social group
What does broadsheet mean?
A physical, larger newspaper was typically known for publishing, more and less sensationalised news . Perceived to have more affluent and educated readership 
What does conglomerate/conglomeration mean?
A company that owns other companies across the range of media platforms, this increases their domination of the market and their ability to distribute an exhibit their products 
What does convergence mean
When multiple media platforms combined to market, a product that constructor representation
What is diversification?
Where companies within an industry who have a specialised in one particular product/disposition process branch out into others
What does gatekeepers mean?
The people are responsible for deciding what news is published broadcast centre on newspapers or on television they may be owner or lead editor 
What is horizontal integration?
Horizontal integrated companies on multiple companies within one part of the chain of products. For example, a newspaper may own multiple printing companies.
What does MMORPG mean?
Massively multiplayer online role-playing game
What is a public service broadcast?
A radio on television broadcaster that is independent of government finance by public money, and they seem to offer a public service by Kaitlyn for a range of tastes
What does red top mean?
A British newspaper has its name in red at the top of the front page. Red tops have a lot of readers, but are not considered to be a serious as other newspapers.
What is a tabloid?
Refers to the dimensions of a newspaper tabloid is a smaller and more compact. However, there are further connotations attached to the term and it also tends to refer to a newspaper whose consent focuses on lighter news for example, celebrity, gossip, sports and television.
What is vertical integration?
Vertical integration, companies own all, or most of the chain of production for the product, for example of film company that owns a chain of multiplex cinemas to exhibit the film and merchandise outlets
What does the word demographic mean?
A specific group within a wider audience, according to their age, sex, income, profession,etc
What does physiographic mean?
A method of categorising and appealing to an audience according to the physiological characteristics
What is Blumler and katzs Uses gratification theory?
The idea that consumers access and consume media products to satisfy wants and needs the sea audiences as active participants who are in control of the media they access
What is Laura Mulvey’s Male gaze theory
Mulvey argues that audiences females from perspective, of a heterosexual meal. She argues that woman or sexually objectified within the media to satisfy men. 
Levi Strauss, binary opposition
Strauss argues that contrast of characters/ideas/concepts drive, media, generators, think of bony oppositions, like you would a juxtaposition in English
Tzvetan Todorov’s narrative theory
Todorov suggest narratives have three main strands and follow-up particular structure. He suggest narratives begin in equilibrium which is then distributed and ultimately repaired to return to the equilibrium.
Vladimir Propp’s character theory
Propp suggest that text largely feature the same narrative, and that narratives contain a set of stock characters
who owns the daily mirror
reach PLC
what is it meant by technology convergence
audiences can access media products on multiple platforms
what does Clay Shirky say
No such thing as a passive audience as the audience are now able to react
what is a target audience
clear view of their audience demographic in order that content can be produces that will appear to that group in terms of their interest, ideas, beliefs
what did the TIMES use to rereferred as
A Broad sheet
when was the TIMES published
1785
who conglomerately owns News Corp
Rupert Murdoc
