Theories

Question 1

What is End of audience theory, and who’s theory is it?

Answer 1

• audiences are no longer passive due to the way social media operates
• we now contribute to the media
• Clay Shirky

Question 2

What is Fandom theory, and who’s theory is it?

Answer 2

• the idea that fans enjoy media texts so much that they create content based on the text and form communities around it
• Henry Jenkins

Question 3

What is Postmodernism, and who’s theory is it?

Answer 3

•
•the condition of hyperreality means that what is fiction and fact has become blurred and there is no clear distinction
• Jean Baudrillard