Online media

Question 1

What issues are there with online media?

Answer 1

• the media is currently unregulated in the UK
• echo chambers can form through algorithms
• social media companies are not tied to their content
• hyperreality
• simulacra

Question 2

What is hyperreality?

Answer 2

the blurring of the line between what is real and fake to the point where we can no longer distinguish between the two

Question 3

What are simulacra?

Answer 3

copies that depict things that either had no reality to begin with or that no longer have an original

Question 4

What are parasocial relationships?

Answer 4

one sided relationships in which only one party is not even aware of the other’s existence while the other party feels they have a deep understanding and emotional connection

Question 5

What was YouTube originally like?

Answer 5

• for anyone to post anything
• democratic
• had a sense of community
• a lot of amateur content

Question 6

What happened to YouTube?

Answer 6

• within two years was bought by Google
• monetization
• professionalised, content creators will now have management and training

Question 7

What talent agency were Zoella, Joe Sugg and Alfie Deyes signed to?

Answer 7

Gleam

Question 8

How much do talent agencies take?

Answer 8

10-15%

Question 9

What is media saturation?

Answer 9

our experience of the world and the way we view it is dominated by the media on a national and global level

Question 10

When was the peak of Zoella’s career?

Answer 10

2017

Question 11

What kind of messages does Zoella promote through her videos?

Answer 11

• beauty standards for women
• heteronormative relationships
• traditional male and female roles, women being very domestic
• normalisation of menstruation