Theories

Question 1

What is Consumer Behaviour?

Answer 1

Behaviour where a person or persons select, buy, use, or dispose of products, services, ideas, or experiences.

Question 2

Describe the process of consumer behaviour.

Answer 2

There are 5-7 steps:
Stage 1: Problem/Need Recognition.
Stage 2: Information search.
Stage 3: Evaluation of Alternatives.
Stage 4: Assess the Evidence.
Stage 5: Selecting an Option.
Stage 6: Implement the Decision.
Stage 7: Decision Review and Evaluation.

Stages 4 and 5 are optional.