theories Flashcards
propps character theory
theory about characters that might appear in typical narratives
todorovs narrative theory
in typical narrative it follows 3 part structure
1) equilibrium
2) disruption
3) new equilibrium
binary opposite theory
two thinhs that are completely different from one another eg. women and men
levi thought producers create binary opposites as it creates conflict and drama
uses and gratz
blumber and katz theory explain why audiences might choose a media product
1) entertainment/escape - sometimes called diversion, idea that we are bored, time killer, escape from boring life, makes us laugh
2) education/information - could be fiction products eg crime drama, hand eye coordination from a video game
3) social interaction/personal relationships - games online, building personal relationships with people
4) identification - anything audeince can relate too “ive been through something like that”
bartles taxomny
the 4 types of players
killer
socializer
acheiver
explorer
hyperaemic needle theory
suggest audience is highly influenced by the media
Banduras Theory
theory that when new form of media is released its commonly blamed by people for issues in society
post modernism
a movement in culture, society and media
Jenkins Fandom theory
fans enjoy media texts to the point where they create content based upon the text and form communities around it
Stuart halls reception theory
suggestion that there are different ways audiences can view the media messages put forward by the producer
3 times:
Dominant/Preferred Reading - The audience accept and agree with messages put forward
Negotiated Reading - audience agree with some part or are opposed to other parts
Oppositional Reading - audience rejects message that are trying to be conveyed and do not agree with them
