Theme 4 - Global marketing

Question 1

Global marketing stratergy

Answer 1

The process of planning, producing, placing and promoting a business producy or service to the global market

Question 2

Glocalisation

Answer 2

The stratergy where businesses aim to reach customers globally and take into consideration the local markets
Think global, Act local
* Stratergies adapted to the needs of different countries they sell to
* Can lead to local production - lower production costs for the business
* The amount a marketing stratergy varies depends on the business and the products it sells

Question 3

Ethnocentric approach

Question 4

Advantages and Disadvantages of ethnocentric marketing approach?

Question 5

Polycentric approach

Question 6

Advantages and Disadvantages of polycentric approach

Question 7

Geocentric approach

Question 8

Advantages and Disadvantages of Geocentric approach