Theme 3 ( Need To Learn ) Flashcards
Principal-agent problem
Owners aim to maximise profits, workers aim to maximise personal benefit - workers acting on behalf of owners without their best interests
Advantages of vertical integration
Less risks, control of quality of supply, increased profit potential
Disadvantages of vertical integration
Lack of expertise in industry
Advantages of horizontal integration
Reduce competition, specialisation, expertise in area
Disadvantages of horizontal integration
Increased risk as investment all in one area
Conglomerate
Merger with a firm you have nothing in common with
Reasons for demergers
Diseconomies of scale, some areas costing outer areas, authorities over regulation
Impacts of demergers
Workers - promotion or loss of job, Business - Increase innovation or smaller EoS, Consumers - better products or greater price
Reasons for revenue maximisation
Managers/workers salary usually based off revenue, fall in revenue lead to a fall in staff, also greater quantity so EoS and lower price so discourages competition
Reasons for sales maximisation
Increased security of business, increase market share + can build customer loyalty, short-term strategy, represents limit pricing
Statisficing definition
Principal- agent problem, workers don’t profit-maximise but keep enough profits to keep owners happy
Internal EoS
Technical (production - machinery/specialisation), Financial (greater security+ investment more accessible), Risk bearing (able to take greater risks), Managerial (specialised managers), Marketing/Purchasing (bulk supply)
External EoS
Improved infrastructure, increased labour in area
Diseconomies of scale
Less motivation, geography, harder to control do-ordinate, harder to respond to change
Collusive behaviour
Collective agreement to reduce competition, reduces uncertainty of firms - works best in an oligopoly due to high barriers and high trust due to little firms
Overt collusion
Firms come to a formal agreement (illegal) - cartel behaviour
Cartel behaviour
Rules laid out in a formal document - either agree on price and compete on non-price competition or agree to divide market share
Issues with cartel behaviour
Incentive to break cartel as price/output not level firms would choose
Tacit collusion
Non-formal agreement (not illegal )
Examples of Tacit Collusion
Price leadership (large firms decide price, small firms follow to avoid price wars), Barometric Price leadership (firms gain reputation for being good at leading market )
Game Theory - Maximin policy
Firms work out strategy where worst possible outcome is the best - often used in oligopolies
Game Theory - Maximax policy
Firms working out policy with the best possible outcome
Issues with Game Theory
Always incentive to break game theory
Price wars
Occurs in markets where non-price competition is weak, firms make a loss in the short-run but some forced to leave in the long-run - loss of profits
Predatory pricing
Used to stop new firms entering the industry - established firms benefit from EoS - firms make loss + is illegal
Limit Pricing
Similar to predatory pricing but firms continue to make a profit
Price skimming
Once product launched, prices high to cover costs - after time price lowered
Penetration pricing
Prices low when enter market to encourage use, prices then raised
Natural monopoly
High start up costs, no need to encourage competition (rail)
Monopoly issues
May not always to profit maximise due to -x-inefficieny, hurts suppliers as monopoly also monopsony
Monopsony issues
Workers can be exploited due to 1 buyer of labour, consumers may suffer from lower quality
Different barriers to entry
Legal barriers (patents), predatory pricing/limit pricing, level of start-up costs and sunk costs
Wage determination in perfect competition
Wages purely determined off supply and demand
Wage determination in a monopsony
1 buyer of labour, can pay a lower wage and employ less
Labour monopoly
Trade unions fighting for higher wages and workers rights
Bilateral labour monopoly
Both a monopoly and monopsony in labour market, strength of each side determines wage
Issues of the labour market
Skill shortages, long-term education, retirement, wage inequality, 0 hour contracts
Positives of a minimum wage
Decreases inequality, higher productivity (motivation), prevents unemployment trap
Unemployment Trap
Wages so low people would rather stay unemployed and earn from benefits
Issues with a minimum wage
Increases unemployment, raises costs, regional differences, larger number on a minimum wage
Maximum wage effects
Leads to excess demand - but demand maybe inelastic due to higher skilled jobs effected, may lead to brain drain
Methods to tackle Geographical immobility
Increase supply of houses, improve transport links, subsidies on houses in the north, advertising
Methods to tackle occupational immobility
Increase training, encourage education, raise government spending
CMA
Uk based regulator, work on how to promote competition
Why do regulators investigate mergers?
Look at how much it will damage competition ( investigate if market share greater than 25% or combined revenue £700 million +) -CMA able to not approve a merger if it thinks consumers will be exploited
Ways regulators control monopolies
Price regulation to encourage efficiency, however difficult to set due to asymmetric information
Other methods regulators use
Quality standards set, performance targets set, windfall taxes, breaking up monopolies, reducing barriers to entry
Issues with performance targets
Firms likely to resist/fail to meet targets
Deregulation impacts
Removal of barriers to entry, increases competition and efficiency but may lead to poor firm behaviour
Competitive tending
Goods supplied to the public sector from the private sector- government requests a specification for a good the private firms bid for the contract
Advantages of privatisation
Greater competition so improved allocative efficiency and reduced x-inefficiency, reduces government interference
Disadvantages of privatisation
Abuse of monopoly power, problems over inequality, some firms should be nationalised (water) as other firms depend on their success, loss of economies of scale, no guarantee firms will enter immediately
Advantages of nationalisation
Guarantees a minimum level of service, maximise social welfare (natural monopoly) so allocatively efficient, long-term investment guaranteed, economies of scale,
Disadvantages of nationalisation
Principal-agent problem/moral hazard (managers know losses covered by government ), lack of efficiency causing prices to rise, diseconomies of scale, less profits, expensive (worsens deficit), political priorities override commercial issues
Regulatory Capture
Regulators are influenced by firms - leads to biased regulation
How could you reduce the principal-agent problem?
Managers given shares in the business, encourages them to make profits
What does PED tell us about the impact of taxes/subsidies?
Taxes- if PED is inelastic consumer pays more , producers profits increase (and vice-versa) Subsidies - if PED is inelastic consumer benefit more, producers profit decreases
What do the CMA mainly regulate?
Large scale Mergers, and if they will be beneficial to the industry - if the combined merger has over 25% market share or if their annual turnover is at least £70 million
Reasons firms grow
Economies of scale, more revenue, greater profits
Reasons firms don’t grow
Size of the market, access to finance, opener objectives, regulation