Theme 3 Flashcards
An Objective should be …. (SMART)
Specific
Measurable
Agreed
Realistic
Timely
Types of resources to consider when making a strategy
- Human = Skilled workers
- Physical = Update machinery
- Financial = Funding
Ansoffs matrix and when is the strategy used
Market penetration
- Works well in emerging markets NOT SATURATED
- Gain market share by sales promotion , advertising
Market development
- New promotions
- New distribution channels
- Expanding
Product development
- Research and development
- Competitive advantage
Diversification
- Risky
- Used when business depend on limited product range
Porters three generic strategies
- Cost leadership - low production costs
- Differentiation - Unique attributes allow firms to charge higher prices
- Focus - Niche market must either lower costs or show differentiation
Kays three capabilities to success
- Architecture = stakeholder relationship
- Reputation = customer satisfaction
- Innovation = Research and development
Purpose of Kay’s three capabilities
Build a business a DISTINCTIVE capability
- Set buiness apart
- Added value
- Competitive advantage
SWOT analysis
Strengths - Internal
Weakness - Internal
Opportunities - External
Threats - External
PESTLE analysis
(external business influence on business strategy)
Political
Economical
Social
Technological
Legal
Envioromental
Porters five forces model (decide how to gain competitive advantage )
Barrier to entry
- Patents / trademarks
- Price war / predatory pricing
Buyer Power
- Low buyers in high market = high buyer power
Supplier Power
- It will cost a firm to change suppliers
Threat of substitutes
-Ensure little differentiation
- Relative price and quality the same
Industry rivalry
- Big promotional campaigns to bring awareness
How can a business gain internal economies of scale
- Big firms negotiate prices with their suppliers
- Big firms hire specialist managers which improve efficency which then reduces costs
-Newest machinery will improve efficiency and reduce costs
Inorganic growth
Mergers and takeovers
- Will generate more revenue/ cost savings by benefiting from EOS
- Gains access to new markets
- Gains access to new technology
Organic growth
Expansion from WITHIN the business
- Reinvest profits into business
- Done when market is going quickly or the business is outgrowing its competitors
Advantages of Organic growth
- Management style doesn’t have to change
- Less risk by using refined profit
- Easier to control
- No changes are felt by workers so productivity and efficacy remains high
Disadvantages of Organic growth
- Long
-Market size is unaffected as if the market doesn’t grow then its market share is restricted
Problems large businesses may face
- Diseconomies of scale
- Hard to motivate people
- Weak internal communication
- Reduced working capital
Financial risks with quick inorganic growth
- Mergers may have different objectives
- Adjustment period may lead to poor customer service
- Duplicate roles may lead to lay offs
- If one business is diversified the other business must not make mistakes
Why might business restrict their growth
- Maintain culture
- Harder to manage
- May require additional finance
Kays distinctive capabilities (remaining small in a competitive market )
Product differentiation
- Offer a unique service
Responding to customer needs
- Small communication allowing quick response
Customer service
- Offer a personal experience
- Help reach corporate objectives
How to calculate cyclical variation on a scatter graph
Total value - Moving average (line of best fit value)
Three methods a business looks at before deciding to invest
- Payback period
- Calculating average rate of return
- Discounted cash flows
Payback period calculation
amount invested
—————————-
annual net cash flow
Lower payback the more favourable it is
Average rate of return calculation
Average Net return
————————— x 100
Investment
Higher the ARR more favourable the project
Advantages of Payback period
- Easy to calculate
- Good for short term return projects
Disadvantages of Payback period
- Ignores cash flow
- Ignores time value of money