Theme 2.2: Financial Planning and Managing Finance Part 1 Flashcards
Sales forecast
An estimation of future sales usually based on previous market sales figures or research
Changes needed if a higher sales forecast expected
. Higher budgets especially in the production and distribution areas
. Higher staffing levels to accommodate for the greater production needed.
. Production levels need to be adjusted so they match the forecast
. Stock and purchasing levels adjusted so they can actually make the products.
. Cash flow forecast adjusted to factor in higher costs and more income
. Profit and loss updated to show impact of higher sales forecast
Factors that can affect sales forecast
. Consumer: changes in tastes, fashion and trends
. Economic: booms in the economy mean people have more money so buy more, a recession will mean people are more careful so will be more conservative with their money
. Competitors: If a competitor is about to release something big then it’s not likely sales for the other will increase
. Natural events: A wet summer means holidays abroad might rise, sales of ice cream will be low
. Changes in costs: For example if gold prices surge, gold ring sales may fall but platinum rise
Down sides of estimation
. Based on past sales and predictions but markets are fickle so can change, pretty much exactly like a weather forecast
. Inaccurate forecasts can cause big problems for a business e.g if a big rise in sales are predicted and you actually get less money if lost as money may have been invested in increasing capacity
. Most factors are completely out of a businesses control
Sales
A measure of the amount of goods or service that a business sells over a period of time
Sales volume
The number of a specific product sold in a given time period
Sales revenue
Income generated from sales of a product or service
Total revenue (Sales Revenue)
Total sum of all revenues earned by a business, used because many businesses sell many products and services not just one
Sales Volume Formula
Sales revenue divided by unit price
Sales Revenue Formula
Selling price X Sales Volume
Fixed Costs
Costs that don’t change with differing levels of output
Variable Costs
Costs that do change with differing output
Average Variable Costs Formula
Total variable costs divide output
Average fixed costs
Total fixed cost divide output
Average total costs Formula
Total costs divided by output