Theme 1.3 Flashcards
1
Q
Product
A
Couldn’t service is there a firm provides
2
Q
Function
A
Good or services has to fulfil the primary purpose
3
Q
Aesthetics
A
The look and feel of the product and how our senses respond to it
4
Q
Cost
A
Whether it can provide a profit if priced at a budget
5
Q
Ethical sourcing
A
Behaving in a morally correct manner
6
Q
Public relations
A
Communicating what the media to get favourable publicity
7
Q
Promotion
A
Component of marketing mix to persuade customers and Designed to create awareness
8
Q
Promotional mix
A
Combination of promotional activities to create consumer awareness
9
Q
Distribution
A
Component within the marketing mix that defines where product is available
10
Q
Distribution channels
A
Route to market a product takes from producer to the final customer
