Theme 1.2.3 Price elasticity of demand (unit 9) Flashcards
What is price elasticity?
It is the proportionate response to changes in quantity demanded proportionate to the change in price.
%change in price
What is the alternative formula for price elasticity?
New value - original value
————————————– = percentage change
original
Then:
Percentage change
——————————— X 100 = price elasticity
original value
What is the numerical value of something be elastic?
Greater than 1
Where the % effect of increasing the price results in a higher % fall in demand.
What is the numerical value of something be inelastic?
Less than 1
Where the % effect of increasing the price results in a smaller % fall in demand.
What is unitary elasticity and perfectly elastic/ inelastic?
Where the value of price elastic is 1 so they are directly proportional.
perfectly elastic has a value of infinity.
perfectly inelastic has a value of 0.
What determines elasticity?
- Availability of substitutes.
- Width of market definition
- Time (longer time=more elastic)
- Need vs Wants
What is the equation for total revenue?
Quantity sold X average price.
What is the equation for price expenditure?
Quantity purchased X average price.