Theme 1 Lines Of Analysis Flashcards
1
Q
Mass Markets Benefit
A
2
Q
Mass Market Drawback
A
3
Q
Niche Markets Benefit
A
4
Q
Niche Markets Drawback
A
5
Q
Online Retail Benefit
A
6
Q
Online Retail Drawback
A
7
Q
Dynamic Benefit
A
8
Q
Dynamic Drawback
A
9
Q
Product Orientation Benefit
A
10
Q
Product Orientation Drawback
A
11
Q
Market orientation Benefit
A
12
Q
Market orientation Drawback
A
13
Q
Primary Research Benefit
A
14
Q
Primary Research Drawback
A
15
Q
Secondary Research Benefit
A
16
Q
Secondary Research Drawback
A
17
Q
Quantitative Data Benefit
A
18
Q
Quantitative Data Drawback
A
19
Q
Qualitative Data Benefit
A
20
Q
Qualitative Data Drawback
A
21
Q
Market Segmentation Benefit
A
22
Q
Market Segmentation Drawback
A
23
Q
Factors leading to change in supply
A
The amount of a product that firms are willing and able to produce at a particular price during a specific
time period.
Changes in the cost of production (raw materials, legislation, wages etc.)
Introduction of technology
Indirect taxes (additional cost to pay)
Government subsidies (money given to cover some costs of production)
24
Q
Line of analysis for reduced costs of production in relation to a factor affecting supply
A
25
Line of analysis for external factors in relation to a factor affecting supply
26
Decrease in Supply diagram
27
Increase in Supply diagram
28
Decrease in Price DIagram
29
Increase in Price Diagram
30
Benefit of using a market map
31
Drawback of using a market map
32
Importance of design mix – aesthetic/function
33
Drawback of prioritising element of the design mix – aesthetic/function
34
Importance of design mix – economic manufacture
35
Drawback of prioritising economic manufacture
36
Changes in the elements of the design mix to reflect social trends – must adapt to relevant social trend from
extract - Benefit
37
Changes in the elements of the design mix to reflect social trends – must adapt to relevant social trend from
extract - Drawback
38
Concern over resource depletion: designing for waste minimisation, re-use and recycling, ethical sourcing
39
Types of promotion – Above the line
40
Drawback of above the Line
41
Ways to build a brand – USP through language NOT product
42
Ways to build a brand – Advertising
43
Ways to build a brand – Sponsorship
44
Changes in Brading and promotion to reflect social trends
45
Emotional branding
46
Price Skimming Benefit
47
Price Skimming Drawback
48
Penetration Pricing Benefit
49
Penetration Pricing Drawback
50
Cost Plus Pricing Benefit
51
Cost Plus Pricing Drawback
52
Predatory pricing Benefit
53
Predatory pricing Drawback
54
Psychological Benefit
55
Psychological Drawback
56
Competitive Pricing Benefit
57
Competitive pricing Drawback
58
The product life cycle - Development/Introduction stage
59
Growth stage
60
Maturity stage
61
Decline stage
62
However, in the decline stage
63
Extension strategy
64
However Extension strategy
65
Question Marks
66
Stars
67
Dogs
68
Dogs However
69
Dog products as a source of finance
70
Cash Cow
71
Product life cycle, Boston Matrix and a balanced product portfolio
72
Product life cycle, Boston Matrix and a balanced product portfolio- However
73
Marketing strategies for b2b businesses - benefit
74
Marketing strategies for b2b businesses – drawback
75
Marketing strategies for b2c businesses - benefit
76
Marketing strategies for b2c businesses - Drawback
77
Treating staff as an asset – benefit
78
Treating staff as an asset - drawback
79
Viewing staff as a cost – benefit
80
Viewing staff as a cost – drawback
81
Flexible workforce – benefit
82
Flexible workforce – drawback (if task culture not suitable to business, link to weak culture)
83
Collective bargaining - benefit
84
Collective bargaining - drawback
85
Benefit of internal recruitment
86
Drawback of internal recruitment
87
Benefit of external recruitment
88
Drawback of external recruitment
89
Benefit of on-the-job
90
Drawback of on-the-job
91
Benefit of off-the-job
92
Drawback of off-the-job
93
Centralised organisational structure - benefit
94
Centralisation - drawback
95
De -centralisation Benefit
96
De -centralisation Benefit
97
Tall structure benefit
98
Tall structure drawback
99
Flat structure benefit
100
Flat structure drawback
101
Matrix structure benefit
102
Matrix structure drawback
103
Entrepreneurial Motives and Characteristics - example paragraph creativity
104
Entrepreneurial Motives and Characteristics
105
Survival
106
Profit maximisation
107
Sales maximisation
108
Social objectives
109
Market share
110
Cost efficiency
111
Employee welfare
112
Customer satisfaction
113
Sole Trader Benefit
See introduction to business dec
114
Sole Trader Drawback
See introduction to business dec
115
Partnership - Benefit
See introduction to business dec
116
Partnership - Drawback
See introduction to business dec
117
Private Limited Company (Ltd) Benefit
See introduction to business dec
118
Private Limited Company (Ltd) Drawback
See introduction to business dec
119
Benefit of Franchisor
See introduction to business dec
120
Drawback Franchisor
See introduction to business dec
121
Benefit of Franchisee
See introduction to business dec
122
Drawback Franchisee
See introduction to business dec
123
Opportunity costs
124
Choices and potential trade-offs
125
Marketing strategies for b2c businesses - Drawback
See introduction to business dec
126
Entrepreneurial Motives and Characteristics - example paragraph creativity
