Theme 1 - key terms - exam board Flashcards
What is equilibrium price?
The price where supply and demand are equal. Also known as market clearing price.
What are non price factors?
Factors other than price e.g. Change in consumer incomes, advertising and seasonality.
What is a shortage in markets?
Where demand exceeds supply.
What is a surplus in markets?
Where supply exceeds demand.
What are luxury goods?
Goods that consumers like to buy if they can afford them e.g. air travel and fashion items.
What are necessity goods?
Basic goods that consumers need to buy e.g. food, electricity and water.
What does price elastic mean?
Quantity demand is responsive to a change in price.
What is price elasticity of demand (PED)?
Measures the responsiveness of quantity demanded to a change in price. (Always negative due to laws of demand).
What does price inelastic mean?
Quantity demanded for the product is less responsive proportionately to a change in price.
What is competitive pricing?
When a business sets a price similar to competitors selling similar/rival products.
What is cost plus pricing?
A cost-based method for setting the prices of goods and services and is calculated by adding a mark-up percentage to the cost of the product.
What is penetration pricing?
Setting a low price initially and accepting limited short-term profits/losses in order to build market share before switching to a more profitable and higher price.
What is predatory pricing?
Setting a low price forcing rivals out of the market. This is illegal in the UK but difficult to prove.
What are price comparison websites?
A website that compares the price of a particular product or service in different stores or from different businesses.
What is price skimming?
Setting a high price at the launch of a product, to gain the money back from R&D and to take advantage of those wanting to be the first people to purchase.
What is a pricing strategy?
A method used by a business when deciding the price at which a product is sold for.
The approach a business takes to setting the price of its product/service e.g., penetration, price skimming, cost plus, competitive, predatory, psychological.
What is psychological pricing?
Tactics that are designed to appeal to a customer’s emotional response to prices.
What is collective bargaining?
Negotiation of wages/conditions of employment between employee representatives / trade unions and the employer.
What does dismissal refer to?
Referred to informally as firing or sacking. It is the termination of employment by an employer against the will of the employee.
What are employer/employee relations?
The way in which a company’s management and its employees behave towards each other.
What is an individual approach in employer/employee relations?
When employers develop relationships with employees at an individual level.
What is multiskilling?
The process of increasing the skills of employees.
What are part-time employees?
Workers that generally work a few hours or a few days a week. Fewer hours than a full-time employee.
What is redundancy?
When a business needs to reduce the size of its workforce or even close. Redundancy can be voluntary.