1.5 - Entrepreneurs Flashcards
Entrepreneur
A person who spots an opportunity and shows initiative and a willingness to take risks in order to benefit from the potential rewards
Enterprise
The process by which new businesses are formed in order to offer products and services in a market
Intrapreneurship
Intrapreneurship refers to employees within a business who have the freedom and opportunity to develop their ideas and use their creativity to innovate
Risks
Can be anticipated by entrepreneurs:
- Entrepreneurs have some control over the risks they take
- Entrepreneurs make a conscious decision to take risks and to a certain extent chose the level of risk
- E.g., new product development, changing suppliers, delegating and using outside agencies, i.e., delivery
Can manage risk by:
- Conducting market research
- Completing a thorough business plan
- Understand the industry
- Assess own potential loss, i.e., personal