theme 1 Flashcards
opportunity cost
the cost of something in terms of the thing you’ve given up
consumer good
goods demanded by individuals
capital goods
goods produced in aid of consumer goods
specialisation
production of a limited range of goods
division of labour
labour specialises in a certain point of the production process
disadvantages of division of labour
work may become boring so a poor quality of work is completed
functions of money
medium of exchange, measure of value, store of value, method for deferred payment
free market economy
free to make their own choices without government intervention, resources allocated by the price mechanism
command economy
all factors of production apart from labour is owned by the government, products are standardized
rational decision making
consumers aim to maximise utility, firms aim to maximise profit
shifts of demand curve
population, income, substitute/complementary goods, advertising, seasons, trends
diminishing marginal utility
satisfaction derived from the consumption of an extra unit of good will decrease
price elasticity of demand
%change in quantity demanded/% change in price
perfectly inelastic
ped=0
perfectly elastic
ped is over 2
unitary elastic
ped=1